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GE Money Launches Credit Program with Bri-Mar Manufacturing.

Bri-Mar to Provide Dealers with FUNancing([R]) Revolving Credit

ST PAUL, Minn. -- GE Money's Sales Finance unit and Bri-Mar Manufacturing, a leader in utility and hydraulic dump trailers, today announced a new multi-year relationship to provide consumer financing through GE Money's FUNancing([R])program.

The credit program is now available nationwide through more than 190 dealers. Some of the advantages of the program include a quick and easy application and sales process with promotional financing options and flexible monthly payments on Bri-Mar's line of products such as steel open bed utility trailers, car haulers, dump and tilt trailers, and accessories.

Founded in 1995 in Chambersburg, Pa., Bri-Mar has grown into one of the largest manufacturers of hydraulic dump trailers in the country. "We needed a financing program as flexible and diverse as our products," said Micha Goldstein, president and CEO of Bri-Mar. "GE Money - Sales Finance has a proven track record in the same industries that we target, which makes this partnership a natural fit for our dealers and customers."

Consumers and businesses use trailers and haulers to transport everything from debris and construction equipment to landscaping gear and powersports vehicles like snowmobiles, ATVs, motorcycles, jet skis and watercraft.

"Bri-Mar has an excellent reputation in the industry and our experience is a good complement to the markets they serve," said Greg Pierce, vice president and general manager, Power Products, for GE Money - Sales Finance. "We are proud to partner with them and enhance their business with a consumer finance program."

About Bri-Mar

Founded in 1995 in Chambersburg, Pa., Bri-Mar Manufacturing, has grown to be one of the largest manufacturers of hydraulic dump trailers in the country. They are located on 19 acres with more than 100,000 square feet of manufacturing space and over 80 employees. The strength of Bri-Mar lies not only in its diversified product line but also in its people. Bri-Mar is proud to employ the highest quality personnel, placing emphasis on strong work ethics, high values and strong employee benefits. Bri-Mar's people have the opportunity to impact their individual work areas, as well as the overall performance of the company. For more information, visit

About Sales Finance and GE Money

Sales Finance, based in Kettering, Ohio, is part of GE Money, formerly GE Consumer Finance, and provides private label credit card programs, marketing, installment lending, service contracts and financial services for national and regional retailers in more than 20 industries including: powersports, home improvement, sporting goods, outdoor power equipment, automotive, recreational vehicles, consumer electronics and appliances, furniture, floor covering, marine, music, jewelry, and health care.

With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in more than 50 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at

GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit

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Publication:Business Wire
Article Type:Company overview
Date:Mar 14, 2007
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