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GE INTRODUCES WORLD'S FIRST PRACTICAL E-LAMP -- GENURA

First of a New Generation of Super Long-Life, Energy-Efficient Lamps
 HANNOVER, GERMANY, April 19 /PRNewswire/ -- GE Lighting today introduced the world's first practical E-lamp -- a compact high- technology "induction" reflector lamp. Called Genura(TM), it is the inaugural product of a new generation of lamps that combines the energy efficiency and long life of a compact fluorescent with the aesthetic qualities of a standard incandescent reflector lamp.
 The revolutionary new Genura features a 10,000-hour life -- which is about 10 times longer than standard European incandescent reflector lamps. The Genura, which has the popular shape of the incandescent version, consumes only 23 watts to produce light similar to a 100-watt incandescent reflector lamp for about a 75% savings in energy. The lamp also produces 75% less heat than standard incandescent reflectors.
 GE Lighting President & CEO John D. Opie today told reporters at a press conference at the start of Hannover Fair, one of the world's leading trade shows, that GE Lighting is "the first lighting company in the world to bring to market a commercially-feasible compact reflector lamp using induction lighting technology, compatible with existing incandescent sockets."
 Opie said, "The lighting industry is going through a revolution, driven by new technology and advancements in electronics. GE has a tradition of 'firsts' in this industry, and the introduction of Genura today, and the potential for GE's induction technology in future products -- including the opportunity to double or triple the life of these lamps -- is very exciting. This is just the beginning for GE induction lighting."
 Induction lighting technology -- sometimes referred to as "electrodeless" lighting or "E-bulb" (E stands for electronic) -- uses a magnetic field to induce a current in a gas discharge to produce ultraviolet light. This ultraviolet light excites a phosphor coating on the bulb wall and converts it into visible light, as in conventional fluorescent lighting.
 A global team of GE scientists and engineers from three countries is responsible for developing GE's Genura reflector lamp. The development program was conducted at GE Lighting's facilities in Enfield and Leicester (UK), Budapest and Nagykanizsa (Hungary), and Cleveland, Ohio (USA). Manufacturing is being done at GE's production complex in Nagykanizsa. The development effort was supported by scientists at GE's Corporate Research & Development Center in Schenectady, New York.
 The Genura reflector lamps will be available initially for the European commercial and industrial (C&I) market, to be followed for the U.S. C&I market, beginning in the fourth quarter of 1994, accelerating in early 1995. Genura lamps are being showcased and used to illuminate GE Lighting's exhibition stand April 20 to 27 at Hannover Fair. Genura E-lamps will be shown at LightFair in New York in May.
 GE Lighting is one of GE's (USA) 12 major businesses. GE is one of the world's largest diversified companies, with 1993 revenues of $60.6 billion, and earnings of nearly $5.2 billion. In addition to lighting, GE has key businesses in aircraft engines, appliances, broadcasting, financial services, industrial and power systems, medical systems, plastics, information services, electrical distribution and control, transportation, and electric motors.
 NOTE: Due to a difference in voltages in Europe and the U.S., in the United States, the 23-watt Genura E-lamp offers light similar to a 75-watt standard incandescent reflector lamp.
 -0- 4/19/94
 /NOTE TO EDITORS: Photo accompanying this release moved on AP PhotoExpress Network today -- see photo PRN2. Also, a free photo to accompany this story is available immediately via Wieck Photo Database to any media with telephoto receiver or electronic darkroom (PC or Macintosh) that can accept overhead transmissions. To retrieve a photo, please call 214-416-3686./
 /CONTACT: In N.Y. from 4 - 6:30 p.m, Tuesday, 4/19, 212-836-2668, or 212-836-2669. If no answer, call 203-373-2044 or 216-736-4422. On 4/20, contact 216-266-8954 or 216-266-2185/
 (GE)


CO: GE Lighting ST: Ohio IN: CPR SU: PDT

CM-BR -- CL041 -- 7120 04/19/94 15:14 EDT
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Publication:PR Newswire
Date:Apr 19, 1994
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