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GE CAPITAL FLEET SERVICES CHANGES BRAND NAME OF EUROPEAN UNIT; AVIS FLEET SERVICES: A NEW NAME AND AN EXPANDING STRATEGY

 MINNEAPOLIS, Feb. 17 /PRNewswire/ -- GE Capital Fleet Services announced today it has changed its European business unit brand name from Avis Lease to Avis Fleet Services.
 Avis Fleet Services, headquartered in Brussels, is seeking a better match between its brand name and the range of its services. The new brand name also unifies and strengthens its corporate identity with GE Capital Fleet Services, the Minneapolis-based parent company.
 "The name Avis Fleet Services adds a broader dimension and covers a wider range of applications and a greater flexibility of the existing services in the 23 European countries we serve," said Mike Zafirovski, president and chief executive officer. "It also points to the greater added value for our customers of the new products being developed in conjunction with GE Capital Fleet Services."
 Avis Fleet Services provides full service leasing to companies representing more than 120,000 vehicles in 23 countries in Europe. It was acquired in August 1992 by GE Capital Fleet Services. With more than 43 years of exprience, GE Capital Fleet Services is considered one of the most innovative and customer oriented organizations in its field. Avis Fleet Services and its customers will benefit from the sharing of ideas, training of people and development of new products and services in Europe.
 GE Capital Fleet Services is the leading corporate fleet management company in North America and Europe with more than 620,000 cars, trucks and specialty vehicles under lease and service management. GE Capital, headquartered in Stamford, Conn., a wholly owned subsidiary of General Electric Company, is a diversified financial services company with assets exceeding $80 billion. GE Capital's financing activities include equipment management, equipment financing, corporate financing, consumer/retail financial services, commercial real estate financing and specialty insurance. GE is a diversified manufacturing, technology and services company with operations worldwide.
 -0- 1/18/93
 /CONTACT: Bob Cochrane of GE Capital Fleet Services, 612-828-2916/


CO: GE Capital Fleet Services; Avis Lease; Avis Fleet Services ST: Minnesota IN: AUT SU:

DS -- MN005 -- 7454 02/17/93 15:29 EST
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Publication:PR Newswire
Date:Feb 17, 1993
Words:338
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