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GASCARD INC. ANNOUNCES NEW CARD IMAGE, PC/EXPORT AND INCENTIVE PROGRAM EXTENSION AT NATIONAL FRANCHISEE MEETING

          GASCARD INC. ANNOUNCES NEW CARD IMAGE, PC/EXPORT
   AND INCENTIVE PROGRAM EXTENSION AT NATIONAL FRANCHISEE MEETING
    CARLSBAD, Calif., Nov. 7 /PRNewswire/ -- GASCARD Inc. ("GASCARD") (OTC) of Carlsbad held its second annual National Conference of GASCARD Franchisees in San Antonio on Oct. 19, 1991.  The audience of over 60 GASCARD franchisees and prospects saw the unveiling of GASCARD's new access card image, heard management presentations of the company's recent accomplishments and 1992 plans, participated in a panel discussion with several of GASCARD's most successful franchisees, and attended a private trade show of GASCARD-compatible island card-readers.
    GASCARD's new card look -- silver field with red upper and blue lower borders and graduated gray stripes -- is designed to feature the franchisee's identity in the top third of the card.  Its magnetic stripe is programmed with GASCARD's unique International Standards Organization (ISO) number to facilitate interfaces with other networks.
    The company also reported extension of its innovative Incentive Program that gives franchisees a one cent credit on all new gallons, the change to cents-per-gallon-based transaction pricing, recent certification of Petro Vend and Tech 21 island card-readers, 180 new sites in 10 northeastern states, expanded Technical Support hours, and direct mail and videotape marketing programs to help GASCARD franchisees sign fleets.  Of special interest was the release of PC/Export that enables the franchisee to download his individual database to a PC where he can analyze or reformat the information using any dBase-file-format-compatible PC tools.
    The Marketing and Sales Panel of successful GASCARD franchisees featured Duane Ohly of District Petroleum Fuel Management Services, Sandusky, Ohio, presenting Throughput Agreements and Large Volume Users; Peggy Roark of Fuel Management System, Fort Worth, Texas, on Signage; Al Tocman of Gascard of Greater New York, Purchase, N.Y., discussing Metropolitan Area Marketing; Jan Cochran of Peterborough Oil Company, Leominster, Mass., regarding Smaller Franchise Operations; and Tom Nielson, GASCARD Inc., on Soliciting Government Accounts.
    GASCARD provides fuel management services to tens of thousands of commercial fleets that transact over 14,000,000 gallons of fuel per month through more than 2,400 locations in 38 states.  Since 1981 GASCARD has transacted more than 1,150,000,000 gallons.  The company has contracts to provide fuel management services for the California Energy Commission and the State of Utah and to process a proprietary fleetcard for Sinclair Oil Corporation.  The GASCARD network also has interchange agreements with ARCO's PayPoint and Sinclair's Fleetcard networks.
    GASCARD has developed and markets nationally a comprehensive card-activated fuel management system designed to reduce commercial and governmental fleet fueling costs.  The GASCARD system can prevent unauthorized purchases; lower accounting, administrative and other costs of fleet fueling; and eliminate or lessen the environmental risks of underground fuel storage tank ownership or operation.  Each billing cycle the GASCARD system reports complete fleet fueling transaction data -- date, time, site, vehicle, driver, odometer, miles per gallon, cents per mile, product, volume, price, extension, and excise tax details -- which fleet managers can use to maximize fleet efficiency.  Through GASCARD's 125 franchisees, which are typically independent petroleum marketers, more than 500 salespeople market the GASCARD system primarily to local and regional delivery, sales and service fleets, such as fuel and beverage distributors, overnight package delivery services, taxis, public utilities and governmental agencies.
    GASCARD was originally organized in May 1981 and went public through an offering of its common stock in March 1987.  In January 1990 the U.S. Patent Office issued Patent No. 4,891,503 to GASCARD for its Distributed Authorization System.  This sophisticated database management program automatically maintains individualized subsets of GASCARD's national database in local point-of-sale terminals which enables them to authorize and process transactions almost instantaneously without recourse to GASCARD's central computer and thus at a greatly reduced telecommunications cost.  GASCARD's common stock is traded on the over-the-counter market.
    -0-                    11/7/91
    /CONTACT:  Lindsay B. Holland of GASCARD Inc., 619-431-3200, Ext. 120/ CO:  GASCARD Inc. ST:  California IN: SU: EH-CH -- SD007 -- 2364 11/07/91 16:18 EST
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Publication:PR Newswire
Date:Nov 7, 1991
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