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GALOOB TOYS AND CODEMASTERS ANNOUNCE GAME GENIE LICENSING AGREEMENT FOR EUROPE AND JAPAN

 GALOOB TOYS AND CODEMASTERS ANNOUNCE GAME GENIE
 LICENSING AGREEMENT FOR EUROPE AND JAPAN
 SOUTH SAN FRANCISCO, Calif., Jan. 6 /PRNewswire/ -- Lewis Galoob Toys Inc. (NYSE: GAL) today announced an agreement with Codemasters Software Co. Ltd. permitting Galoob to market the Game Genie video game enhancer in the United Kingdom and Western Europe.
 The agreement covers present and future versions of the Game Genie and includes the forthcoming Sega Genesis/Megadrive version of the Game Genie which will also be marketed in Japan by Galoob.
 Galoob will introduce the new Sega Genesis/Megadrive version, produced in cooperation with Sega of America Inc. at the Consumer Electronics Show in Las Vegas in January.
 The Game Genie is a revolutionary hardware device which enables players to modify the play of many video games. Galoob is the exclusive licensee of the Game Genie in the United States, where it has had remarkable success through 1991.
 Codemasters, creators of the Game Genie, is a leading developer, publisher and inventor of video games based in the United Kingdom.
 Galoob's European distribution of Game Genie will commence in 1992.
 Lewis Galoob Toys Inc., one of the largest publicly held toy companies in the United States, designs, develops, markets and distributes a variety of quality products sold worldwide.
 -0- 1/6/92
 /CONTACT: Jerry Seeman of Burson-Marsteller, 212-614-5135, for Lewis Galoob Toys ; Ronald Hirschfeld of Lewis Galoob Toys, 415-952-1678; Richard Eddy of Codemasters Software Co. Ltd (U.K.) 44-926-814-132/
 (GAL) CO: Lewis Galoob Toys; Codemasters Software Co. Ltd. ST: California IN: CPR SU: CON


RM -- SF003 -- 6754 01/06/92 09:04 EST
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Publication:PR Newswire
Date:Jan 6, 1992
Words:265
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