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GALLUP SURVEY LINKS CELLULAR PHONES WITH GREATER SUCCESS IN BUSINESS AND LIFE

 LIBERTYVILLE, Ill., July 28 /PRNewswire/ -- Interesting survey findings include:
 -- 63 percent call others just to say, "I love you."
 -- 37 percent call others more often to say "thank you" than before having a cellular phone.
 -- 24 percent call their mothers and fathers more often.
 -- 26 percent encourage their teenagers to use the phone while out at night as a safety precaution.
 -- 50 percent say their phone helped them cope with the recent economic downturn.
 -- 90 percent are more willing to help a stranger in need because they can use their phone to call for help.
 -- 57 percent say their phone allows them to leave work on time as they make calls on the way home.
 -- 80 percent say the phone makes them more productive on the job.


SURVEY SHOWS DRAMATIC IMPACT OF CELLULAR TELEPHONES SINCE INTRODUCTION 10 YEARS AGO
 A majority of America's 11 million cellular telephone users agree their phones make them more successful in business and enhance their personal lives by reducing stress, improving relationships and ensuring personal safety, according to a new Gallup survey. Personal safety has gained as one of the most valued benefits of cellular telephones since the survey was originally conducted two years ago.
 To mark the 10th anniversary of Motorola's introduction of the first commercial mobile cellular telephones, The Gallup Organization polled 660 cellular phone users to determine the impact cellular phones have on users' lives. The Motorola Cellular Impact Survey is a follow-up study to one conducted by Gallup two years ago among 650 cellular phone users.
 "The survey found the impact of cellular phones to be dramatic, as they bring so many good things to users' lives, such as better earnings on their jobs, added personal protection and more enjoyable personal lives," says Robert N. Weisshappel, senior vice president and general manager of Motorola's Cellular Subscriber Group. "Few technological advancements today have had such a dramatic impact on so many aspects of our lives."


CELLULAR TELEPHONES MAKE USERS MORE SUCCESSFUL AT BUSINESS
 Three out of four (74 percent) cellular phone users believe they are more successful at business because their cellular phone improves their performance and increases their productivity. Cellular phone users report their business performance has been improved in the following ways:
 -- 84 percent believe they are more productive. Respondents estimate that using a cellular telephone has increased their productivity an average of 34 percent. Improved productivity is achieved through the increased flexibility, efficiency and accessibility of unrestricted communications.
 -- 97 percent believe they are more flexible on the job, up from 91 percent in 1991.
 -- 91 percent believe they are more efficient on the job.
 -- 50 percent believe the benefits gained from having a phone have helped them cope with the lingering economic downturn.


CELLULAR PHONES IMPROVE SALES AND BUSINESS RELATIONSHIPS
 Cellular phones also help make businesspeople more profitable and improve their business relationships:
 -- 60 percent of the survey respondents believe they increase sales by using a cellular phone.
 -- Respondents believe they have increased their own revenues or their company's revenues approximately 19 percent by using a cellular telephone, an almost identical finding to two years ago.
 Much of this business success is the result of improved relationships with employers and customers. For example, 75 percent of respondents believe their cellular phones enhance their business relationships with customers and 62 percent believe they now have stronger relationships with their employers.
 The survey found that cellular phones serve as time-saving organizational tools. For example, one reason respondents feel more productive on the job is that eight out of 10 users (80 percent) believe the enhanced communications add a significant amount of time to their day. Overall, the respondents estimate they add one hour on average to their day with their cellular phone, while 40 percent believe they add an hour or more to their day. Eight out of 10 (80 percent) say they extend their work day by making calls to and from work, while 57 percent say they can leave the office on time because they can make calls on the way home.


PERSONAL SAFETY GAINS AS ONE OF MOST VALUED BENEFITS
 The study found that cellular phone users' perceptions of the personal safety benefits have increased most dramatically over the past two years. Nine out of 10 survey participants (91 percent) say the phone makes them personally feel more safe and secure, a 12 percent increase from the 1991 survey.
 The benefits associated with having a cellular phone take two forms: additional protection for the user if faced with an emergency situation; and the ability to help others in need by calling for assistance on a cellular phone. While cellular owners are sure to use the phone in their own emergency situation, 90 percent say they are more willing to lend a helping hand to a stranger now that they have a cellular phone. For example, while 13 percent have called for help for their own medical or health emergency (up from 7 percent from two years ago), 28 percent said they have used their phone for assisting someone else's medical or health emergency (versus 23 percent two years ago).
 "Cellular users have come to appreciate the comfort of knowing emergency help is a quick phone call away, whether it be for themselves or for others. In fact, one out of four respondents have bought an additional phone for a family member to use as a safety precaution," adds Weisshappel. "In just a few years, cellular phones have become an excellent personal safety tool."


CELLULAR PHONES HELP MAKE THE MOST OF VALUABLE PERSONAL TIME
 "One trend we noted in the findings versus two years ago is that cellular phones are now being used as often to make personal calls as business calls. When cellular phones were first introduced 10 years ago, they were primarily purchased for use by businesspersons to better conduct business. This trend mirrors the sales patterns of cellular phones recently, as service providers have actively marketed personal safety and personal use packages," noted Weisshappel.
 With this growing use of cellular for personal calls, the Motorola survey found that cellular phones continue to greatly enhance users' personal lives as well by reducing stress, improving relationships with family and friends and making the most of their personal time. Eight out of 10 users (81 percent) believe their phone helps make the most of their personal time. Cellular phones also are "stress busters" according to 75 percent of the respondents, who report that the communications device makes their personal life less stressful.


CELLULAR PHONES HELP MAKE USERS MORE COURTEOUS
 Almost four out of 10 (37 percent) cellular phone users told Gallup that they call others more often to say "thank you" than they did before having the cellular phone. Meanwhile, 87 percent use their phone to notify others they are running late.
 The Motorola Cellular Impact Survey was conducted to determine the impact cellular phones have on users' personal lives, business productivity and relationships with others. Interviewing for the telephone survey was conducted by The Gallup Organization between March and April 1993, among a national representative sample of 660 cellular phone users. The margin of sampling error with a sample this size is plus or minus nine percentage points.
 Eleven million Americans now use cellular telephones, and the Cellular Telecommunications Industry Association (CTIA) reports that 300,000 new subscribers sign up each month. Industry analysts predict that 33 million Americans will be using cellular telephones by the year 2000.
 Motorola is one of the world's leading providers of wireless communications and electronic equipment systems, components and services for worldwide markets. Products include cellular telephones and systems, two-way radios, pagers, personal communication systems, semiconductors, defense and aerospace electronics, automotive and industrial electronics, computers, data communications and information processing and handling equipment. Sales in 1992 were $13.3 billion.
 -0- 7/28/93
 /EDITOR'S NOTE: For further press information, contact Motorola's Cellular Subscriber Group, 600 North U.S. Highway No. 45, Room AN460, Libertyville, Ill. 60048. Phone 708-523-2841, Fax 708-523-8770. For all other inquiries, contact Motorola's Customer Response Center at 800-331-6456/
 /CONTACT: David A. Pinsky of Motorola's Cellular Subscriber Group, 708-523-2841, or Debby Robinson of Ketchum Public Relations, 312-266-4539, for Motorola/
 (MOT)


CO: Motorola ST: Illinois IN: TLS SU:

KL -- CL001 -- 6569 07/28/93 08:02 EDT
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