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GALLUP SURVEY FINDS 'CELLULAR SAMARITANS' PROVIDE SAFETY ON THE ROAD; CELLULAR INDUSTRY OBSERVES CELLULAR SAFETY WEEK, MAY 12-18

 FEED DATE: Thursday, May 12
 FEED TIME: 1-1:30 p.m. EDT
 COORDINATES: C-Band; Telstar 301/Transponder 12-V
 Audio 6.2 & 6.8
 RE-FEED DATE: Friday, May 13
 RE-FEED TIME: 1-1:30 p.m. EDT
 COORDINATES: C-Band; Telstar 301/Transponder 12-V
 Audio 6.2 & 6.8
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 LIBERTYVILLE, Ill., May 12 /PRNewswire/ -- America's 11 million cellular telephone users have emerged as modern-day "good Samaritans" on the nation's roads and highways, according to a new Gallup survey.
 The "Motorola Cellular Impact Survey," conducted by the Gallup Organization for cellular telephone manufacturer Motorola, found that nine out of 10 cellular telephone users (90 percent) are more willing to lend a helping hand to a stranger because they can call for help on their phones.
 The survey also revealed that cellular phone users are practicing what they preach and acting as "good Samaritans" to others in need of assistance. While only 13 percent of the respondents said they had used their cellular phones to assist in their own medical or health emergency, 40 percent said they have used their phones for assisting someone else with a disabled vehicle and 28 percent have called for assistance for someone else's medical or health emergency. Thirty-four percent of all respondents said they had used their cellular phones for roadside assistance for their own disabled vehicles.
 Twenty-eight percent of cellular phone users, recognizing the safety assurance that comes with the phone, indicated they have purchased an additional phone for another family member as a safety precaution.
 The Cellular Telecommunications Industry Association observes the second national Cellular Safety Week, May 12-18.
 "With recent natural disasters and increasing violent crimes, more and more Americans are realizing cellular phones are an essential safety device," said Robert N. Weisshappel, senior vice president and general manager of Motorola's Cellular Subscriber Group. Nine out of 10 cellular phone users (91 percent) report feeling safer and more secure with the phone in reach. Men and women felt equally as strong about the safety value.
 "Safety has become a major reason why many people are purchasing cellular telephones," added Weisshappel. "Whether it's for your own protection or to help others in an emergency, cellular telephones have become synonymous with safety."
 The "Motorola Cellular Impact Survey" was conducted to determine the impact cellular phones have had on users' personal lives, business productivity and relationships with others. Interviewing for the telephone survey was conducted by The Gallup Organization between March and April 1993, among a national representative sample of 660 cellular phone users. The margin of sampling error with a sample this size is plus or minus nine percentage points.
 Motorola is the worldwide leader for cellular telephones, systems and services in use around the world. The company's dedication to quality earned it the first prestigious Malcolm Baldrige National Quality Award, the highest level of national recognition for quality that a U.S. company can receive.
 -0- 5/12/93
 /EDITOR'S NOTE: For more information about national Cellular Safety Week, May 12-18, contact Celie Collins at the Cellular Telephone Industry Association (CTIA) at 202-785-0081. Following are safety- related questions asked in the "Motorola Cellular Impact Survey":
 Have you ever used a cellular telephone to call:
 -- For roadside assistance for your own disabled vehicle?
 -- For roadside assistance for someone else's disabled vehicle?
 -- For assistance for your own medical or health emergency?
 -- For assistance for someone else's medical or health emergency?
 Would you say that you strongly agree, somewhat agree, somewhat disagree, or strongly disagree that your cellular telephone has made you feel more safe and secure?
 Would you say that you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements:
 -- I have bought an additional cellular telephone to be used by a family member as a safety precaution.
 -- I am more willing to lend a helping hand to a stranger because I can call for help on my cellular telephone.
 For more information regarding the video news release, contact Jeff Beckman of Ketchum Public Relations, 312-266-4550/
 /CONTACT: David Pinsky of Motorola, Inc., 708-523-2841/


CO: Motorola, Inc. ST: Illinois IN: TLS SU:

KL -- CL003 -- 7333 05/12/93 07:01 EDT
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Publication:PR Newswire
Date:May 12, 1993
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