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G.C. ``Scooter'' Beachum III Named President and Chief Operating Officer of Axtive Corporation.

Business Editors/High-Tech Writers

DALLAS--(BUSINESS WIRE)--April 14, 2004

Axtive Corporation (OTCBB:AXTC) is pleased to announce the promotion of G.C. "Scooter" Beachum III to President and Chief Operating Officer (COO). Mr. Beachum, who joined Axtive in January 2001 as Vice President and General Manager and was appointed Executive Vice President in June 2003, was promoted to reflect the breadth of his operational responsibilities and in recognition of his contributions to the continued progress and growth of Axtive over the past few years. Graham C. Beachum II will remain Axtive's Chairman of the Board and Chief Executive Officer.

"Scooter Beachum's abilities and leadership skills have contributed significantly to the success of Axtive Corporation. We are pleased to appoint Scooter to a position of even greater responsibility with the company, and we feel confident that he will perform admirably as President and Chief Operating Officer," said directors Ron Beneke and Alan Tompkins. "Scooter's primary focus will continue to be the strengthening of Axtive's competitive position within the IT professional services and application services markets."

Mr. Beachum assumes the role of President and COO with over 13 years of experience in the high tech industry. Prior to joining Axtive, Mr. Beachum founded "StreetSmart," a technology product and pricing report that provided competitive intelligence to Dell Computer Corporation, IBM Corporation, Digital Equipment Corporation and other personal computer companies. In 1993, he sold his first entrepreneurial venture and shortly thereafter founded Axtive Software Corporation, with the development of "ART," an embedded customer relationship solution that captured customer registration data and initiated ongoing licensing, marketing and service relationships. The "ART" product line was followed by "e.Monogram," an E-business personalization application suite for business-to-business enterprises. After supporting customer organizations such as IBM and Lotus Development, Axtive Software Corporation's technology and development operations were acquired by Remedy Corporation in 2000.

Mr. Beachum earned a BBA in Marketing and MIS from the Southern Methodist University Cox School of Business and an MBA from the McLaren Business School at the University of San Francisco. Mr. Beachum is also an active member of numerous community organizations, including Triple Threat Cowboy, Kappa Sigma Fraternity Mentor Program and The SMU Mustang Club.

About Axtive Corporation

Axtive acquires and operates technology products and service companies including IT professional services, business application software and managed hosting/application service providers targeting middle market companies. Axtive's products and services are focused on enhancing the capabilities of customers' business operating systems. Axtive's acquisitions have included ThinkSpark, a professional services firm specializing in the installation and integration of technology solutions from Oracle Corporation combined with UDT Consulting's business focused on various industry standard software products; and ThinkSpark Web Services and Solutions, an operating unit resulting from the combination of previously acquired Virtually There, a web services firm, and Media Resolutions, an application and managed hosting services provider. More information about these Axtive businesses is available at

Safe Harbor Statement

This release includes forward-looking statements, including statements concerning the growth of future revenues and earnings. These statements are made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, including factors detailed in the Company's annual report on Form 10-KSB, quarterly reports on Forms 10-QSB and other Securities and Exchange Commission filings. These filings can be obtained through the SEC's website at Axtive expressly disclaims any obligation to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations, subsequent events or new information.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 14, 2004
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