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G. Heileman to put breweries on block.

G. Heileman to put breweries on block

G. Heileman Brewing Co.'s Frankenmuth, MI and St. Paul, MN, breweries, together with certain brands they produce, are being offered for sale, as the nation's fifth largest brewer concentrates its full resources on its established major brands.

In making the announcement last week, G. Heileman president and chief operating officer, Murray Cutbush, said both breweries and the brands they represent were viable but do not fit the company's long-range strategy.

The St. Paul facility, known as the Jacob Schmidt Brewery, will be sold with the J. Schmidt brand. The West Coast production and distribution will continue to be handled by Heileman's Seattle, WA, and Portland, OR, breweries. Other secondary brands to be considered for sale with the breweries include: Red, White & Blue; Wiedemann; Grain Belt; Altes; Stag; and Hauentstein.

According to Cutbush, the company's decision to sell the two breweries reflects Heileman's concentration on its major brands.

"Even though the brands produced at these two breweries have a loyal following among customers, the volumes are not at the level of our other brands and no longer fir Heileman's strategic plans," Cutbush said.

Cutbush added the company's intent is to reach agreements on Frankenmuth and St. Paul that involve both the brewery and certain brands as a package so that continuing operation and employment is possible. He added, "We expect to consummate the sale of these two operations in the near future."
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Title Annotation:G. Heileman Brewing Co.
Publication:Modern Brewery Age
Date:Feb 12, 1990
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