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Fusion fashion; culture beyond orientalism and occidentalism.


Fusion fashion; culture beyond orientalism and occidentalism.

Ed. by Gertrud Lehnert and Gabriele Mentges.

PL Academic Research


162 pages



Lehnert (comparative literature and cultural studies, U. of Potsdam, Germany) and Mentges (cultural anthropology of material culture, Technical U. of Dortmund, Germany) bring in and adapt the idea of Euro-centric "Orientalism" to the study of sartorial practices. They first consider the ways in which Europeans engaged in orientalizing practices in fashion from the 16th century to the beginning of the 20th century and then consider non-Western sartorial practices of "re-orientalization" or "return to the local" from the 1990s to the present. Theoretically, the discussion explores fashion as a means for cultural inclusion and exclusion; Western fashion as a communicator of supposed aesthetic, technical, and moral superiority over the non-western fashion of the other; the development of European fashion through the cultural transfer of techniques, materials, tastes, and aesthetics; the ways in which fashion contributes to specific constructions of Orientalism through the sensual and ambivalent characters of its materiality; and the links between fashion, politics, and the economy as programmatic spaces of representation and cultural identity formation.

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Publication:Reference & Research Book News
Article Type:Book review
Date:Oct 1, 2013
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