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Fury as catalogues dumped in park; Leading store acts quickly to clear up mess.

Byline: Rob Pattinson

COUNCIL officers are investigating the dumping of hundreds of Ikea catalogues at a North East beauty spot. The Tyne Riverside Country Park, in Newburn, Newcastle, was left blighted by the fly-tipping for three days this week after the catalogues were found still in their bindings in a pond and strewn across a nearby field.

The unsightly mess, left close to well kept homes and a number of holiday cottages, was spotted and reported by a local walker, who said there was in excess of 200 of the furniture brochures. A spokesman for Ikea said only delivery sub-contractors would have access to such a large number of the catalogues, unless they had been stolen.

He added the Scandinavian furniture dealers were not currently aware of such a theft, and emphasised the company's tough stance on fly-tipping. The company has made arrangements for the rubbish to be cleared away.

Michael Gordon, who owns nearby Puffing Billy holiday cottage, spotted the rubbish while on a walk through the Reigh Burn, off Coach Road, near Newburn.

He said: "I just saw hundreds and hundreds of these catalogues, obviously from fly-tipping, and it's complete eyesore.

It looks like someone has obviously come along and dumped them with no real intention of delivering them to where they're supposed to be going.

"I got a bit annoyed about litter at the best of times, so I wasn't happy about this at all."

A spokesman for Newcastle City Council said it had ensured Ikea and its distributor had made arrangements for the catalogues to be cleared.

The spokesman said: "We received a complaint from a member of the public but were also informed about this from our Rangers service.

"Our environmental enforcement officers are currently investigating as to who dumped the catalogues with a view to prosecution.

"In the meantime, we have spoken to Ikea and its distributor to arrange for these items to be removed. The city council takes all complaints about fly tipping seriously and any cases should be reported to our Envirocall service."

An IKEA spokesman said the company had been unhappy to learn its catalogues had been dumped, but was grateful for the opportunity to clear them up.

He said: "We want our catalogues to reach all of our customers in a responsible way. We take fly-tipping of our catalogues very seriously and our delivery partners will remove them as soon as possible."


DUMPED The catalogues
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Publication:The Journal (Newcastle, England)
Date:Sep 20, 2010
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