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Fulcrum Publications acquires "Octane" from June Warren.

Fulcrum Publications (Toronto, ON) has acquired Octane magazine from Jun-Warren Publishing (Calgary, AB). No terms of the deal were given.

Launched in 1987 by Maclean Hunter, Octane is published six times a year and distributed on a controlled basis to 8000 decision-makers in the Canadian petroleum retailing market. Editorial includes information on market trends, regulations, legislation and related industry news. June Warren acquired Octane and Oilweek from Maclean Hunter in 1999.

Fulcrum said the purchased magazine will be closed as a stand-alone and will be published as a section within Fulcrum's Your Convenience Manager (YCM), a bi-monthly with a controlled circulation of 40,000, beginning with the May/June issue. JuneWarren said that it decided to sell the title because "Octane was beyond our scope. We're oil and gas publishers," referring to the company's production of Oilweek magazine, Oil & Gas Inquirer newsletter and related industry directories and guides.

Fulcrum said the purchase is in response to "today's blurring of retail channels among car wash, convenience, convenience-gas and hyper-markets." Besides YCM, Fulcrum produces Distributor Review, a bimonthly newsletter and related retail marketing and promotion services.
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Comment:Fulcrum Publications acquires "Octane" from June Warren.
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 31, 2004
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