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Frost & Sullivan Recognizes WholeSecurity for Customer Value Enhancement in Network Security.

BOSTON -- Frost & Sullivan presents WholeSecurity, Inc. with the 2005 Customer Value Enhancement Award at tonight's third annual Customer Value Enhancement Awards Banquet. WholeSecurity is receiving the award in recognition of its outstanding contribution to the network security market with its product, Confidence Online(TM) Phish Finder.

"The recent rise in phishing attacks targeting the financial and online retail sectors has added a new dimension to online identity theft, potentially leading to serious damage to business reputation and consumer confidence," said Zubin Baben, Frost & Sullivan research analyst. "Since hackers are targeting vulnerable consumer PCs -- over which companies have very little control -- the attacks have been very difficult to counter until now."

WholeSecurity specializes in developing software that identifies malicious threats by their behavior, as opposed to using a traditional signature-based approach. WholeSecurity provides customers with endpoint security that protects against zero-day attacks from a range of crimeware including worms, Trojan horses, keystroke loggers, and phishing attacks. Confidence Online Phish Finder, formerly known as Web Caller-ID(TM), is an anti-phishing solution based on the same core behavioral detection principles used in its other Confidence Online offerings. WholeSecurity's patent-pending technologies automatically identify and eliminate both known and unknown threats, without requiring users to install or update signatures.

Confidence Online Phish Finder uses a lightweight plug-in that a user can download and install in their Web browser within a few seconds. After the one-time download, Confidence Online Phish Finder's behavioral detection technology proactively protects users from phishing sites, including those never previously encountered.

What sets Confidence Online Phish Finder apart from other solutions is that it uses embedded detection modules to analyze and score pages. When Confidence Online Phish Finder identifies a phishing site, the user receives an automatic alert before they can visit the suspicious page.

The phish site also can be reported to WholeSecurity's Phish Report Network, a network that was announced in association with Microsoft, eBay, PayPal and Visa. The Network disseminates information of confirmed phishing attacks instantly to the service's subscribers so that phishing sites can be shut down rapidly.

"The rapid market acceptance of Confidence Online Phish Finder was in no small measure due to its effectiveness, ease of use, and managed service model," notes Baben. "The whole experience is transparent to the end-user, and this user friendliness wins customers for the company."

Frost & Sullivan presents its CVE Award each year to the company that has demonstrated the ability to expand its customer base while maintaining the existing installed base, through innovative value creation and enhancement strategies within its industry. The Award recognizes successful sales entry, customer acquisition, service strategies, and the degree to which those strategies have met customers' stated needs and requirements.

Held in Boston, the Frost & Sullivan Excellence in Customer Value Enhancement Awards Banquet honors world-class companies for their outstanding performance and achievements in customer care. An annual event, the banquet recognizes innovative developments that will significantly improve customer interaction and contribute to customer satisfaction.

About WholeSecurity

Recently named by Fortune Magazine as a 2005 Breakout Company, WholeSecurity provides behavioral endpoint security solutions that protect PCs from crimeware, such as worms, Trojan horses, malicious spyware, and phishing attacks. WholeSecurity's products leverage behavioral technology to eliminate these threats, whether they are known or unknown, on both managed and unmanaged PCs. WholeSecurity's customers include eBay, Deutsche Bank, and Visa. To learn more, please visit www.wholesecurity.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.
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Publication:Business Wire
Date:Jul 20, 2005
Words:650
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