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Frontline Appoints Richard Byrne Director of Communications.

PEARL RIVER, N.Y.--(BUSINESS WIRE)--July 2, 1999--

Frontline Communications Corp. (Nasdaq: FCCN) today announced the appointment of Richard Byrne as Director of Communications. Mr. Byrne will oversee the development and presentation of Frontline's corporate image to external and internal audiences. He will be responsible for developing the communications strategy for Frontline and its brands, including public relations and media relations, and will serve as key spokesperson and press contact for the company.

Mr. Byrne has had an extensive career in the field of communications. Before joining Frontline, Mr. Byrne headed up the communications department of PBS's flagship news and public affairs documentary series, Frontline, where he and his colleagues were recently recognized at PBS's Communications Awards for best National Advertising & Promotion of a PBS series. From 1994 to 1996, Mr. Byrne was a partner in the Providence, Rhode Island, public relations agency, Rickman & Byrne. Mr. Byrne began his career in the direct mail advertising department of R. H. Macy & Co., in New York, served as client liaison for the $50 million Magic of Macy's image campaign, and oversaw broadcast production for Macy's West division. He has a degree in English from Hartwick College and a Master's degree in Communications from Emerson College.

Commenting on the appointment, Frontline President and CEO Stephen J. Cole-Hatchard stated, "Rick brings with him a proven track record and an eye for excellence that will be a great asset to Frontline as we build our brands, frontline.net, WOWFactor.com, and channeliShop.com. We are confident that he will have an immediate and long term impact on our corporate image."

About Frontline

Founded in 1995, Frontline Communications Corporation provides "Effortless Ecommerce and Internet Access" to small businesses nationwide. Frontline is poised to be the nation's leading provider of high-quality Internet services (Access, Development and Presence) through its three Ecommerce brands: Frontline.net, WOWFactor.com, and Channel iShop.com, each serving important geographic, demographic and vertical small business market segments. Frontline's focus on specific small businesses and their unique needs helps those customers utilize the Internet more easily to achieve an advantage over their competitors. With the recently announced acquisition of WebPrime, a member of IBM's Web Integrator Initiative, Frontline now provides its clients with full Web design, development and Ecommerce solutions. Frontline is headquartered in Pearl River, New York, and is traded on the Nasdaq Small Cap Market.

The statements which are not historical facts contained in this press release are forward looking statements that involve risks and uncertainties, including but not limited to, changes in the market for Internet services, regulatory and technological changes, economic factors, increased competition, and the nature of supplier of customer arrangements which become available to the Company in the future. The Company's actual results may differ materially from the results discussed in any forward-looking statement.
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Publication:Business Wire
Date:Jul 2, 1999
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