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Consumers wanting to find out about the latest supermarket opening or special product offering can now read all about it on the front page of their newspaper. The In-Home, In-Store program from the Kennedy Group of Willoughby, Ohio allows advertisers to place a removable color ad on the front of a newspaper. The program provides access and distribution to over 200 newspapers, 40% of which are in the top 100 markets, with a daily circulation of more than 15.5 million.


The ads are available in Tab-On, Versa Card and Power Ad Booklet formats, which vary in size and complexity. "These are three distinct products, but what they have in common is that they can all be applied onto the front page of the newspaper and used as an advertisement," says Mary Roddy, market manager. "One can reach millions of people every day in their home where they can see it on the front page."
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Title Annotation:TRADE talk
Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Feb 1, 2006
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