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From Japan with a shopping revolution; NEW STORE WILL BRING A FRESH FASHION PHILOSOPHY TO THE CITY.

Byline: CATHERINE TURNELL

A JAPANESE shopping phenomenon is weeks away from opening an outlet in Coventry city centre.

Uniqlo is to become the latest big name addition to the Lower Precinct mall on Friday, September 20.

The firm - which markets itself on selling affordable "no logo'' basic clothes - has stores in Leicester and Solihull and is planning to open another 50 shops in the UK by September 2004.

The firm has more than 550 outlets in Japan and has opened 13 in England since September 2001.

The store will be selling functional and contemporary clothing for women, men and children, "at prices accessible to everyone" and, like its stores in Japan, the Coventry Uniqlo.

It will create 60 full and part time jobs.

A Uniqlo spokeswoman said: "We find that moving into Coventry we're moving into one of the key Midlands cities and that's going to reinforce our presence, and it's important for us to be seen as a national brand.

She added: "Our founder, Padashi Yanai - who founded the first store in Hiroshima in 1984 - his philosophy is when the clothes shout louder than the person wearing them, the person can't be heard."
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Comment:From Japan with a shopping revolution; NEW STORE WILL BRING A FRESH FASHION PHILOSOPHY TO THE CITY.(News)
Publication:Coventry Evening Telegraph (England)
Geographic Code:9JAPA
Date:Aug 19, 2002
Words:194
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