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Frito-Lay seeks to double capacity.

Frito-Lay seeks to double capacity: Frito-Lay, Inc. plans to double its capacity for making and selling salty snacks and cut its cost structure over the next several years by reinventing the way it operates, the food company told news sources. Frito-Lay intends to grow its market position through new products and by refining its processes. As the snack food unit of No. 2 beverage company PepsiCo, Inc., Frito-Lay holds just over half of the U.S. market for salty snacks with products such as Lay's potato chips, Fritos corn chips and Tostitos tortilla chips. The unit accounts for about two-thirds of PepsiCo's revenue. Frito-Lay's 1997 acquisition of Cracker Jack from Borden Foods was an example of the company's willingness to go beyond its traditional potato and corn chip products into new snacks, and the company has targeted other segments. Frito-Lay also is looking at distribution channels where it does not have a significant presence.
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Publication:Food & Drink Weekly
Geographic Code:1USA
Date:Apr 19, 1999
Words:154
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