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Fresh fragrances.

AIR WICK, A BRAND OF PARSIPPANY, NJ.-BASED RECKITT BENCKISER GROUP, is making Spring smell a bit sweeter with its new Life Scents collection. The multi-dimensional scents are each blends of three distinct fragrances that work together to evoke memories, company officials say.

"We wanted to create something that was truly innovative and new to the air care category," says Tiffany McLaud, Air Wick's marketing director. "The story your home tells is an important one and we wanted to provide consumers with a fragrance technology that helps to curate and personalize that story."

Air Wick's Life Scents will be available as Scented Oils and Freshmatic Automatic Spray Refills, in four Everyday scents and four Spring scents.

Everyday scents include Mom's Baking, a blend of Vanilla, Pie Crust and Baked Pear; Paradise Retreat, a blend of Coconut, Almond Blossom and Cherry; Summer Delights, a blend of White Flowers, Melon and Vanilla; and Lavender Days, a blend of Red Currant, Lavender Petals and Spun Sugar.

Seasonal Spring scents include Lush Hideaway, a blend of Wild Berry, Coconut Water and Fresh Mint; Mystical Carden, a blend of Rose, Raspberry and Marshmallow; Turquoise Oasis, a blend of Driftwood, Sea Spray and Warm Breeze; and Sunshine Cotton, a blend of Sunny Laundry, Sweet Sunshine and Coconut.

Both the Scented Oils and Spray Refills have a suggested retail price of $4.99.

For more information, visit www.rb.com.

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Title Annotation:NONFOODS FOR PROFIT: Nonfoods News
Author:Sidrane, Arielle
Publication:Grocery Headquarters
Date:May 1, 2015
Words:233
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