Printer Friendly

FreedomRoads, The Largest RV Dealer, and Camping World, The Largest Retailer of RV and Camping Accessories, Announce NASCAR Sponsorship.

LINCOLNSHIRE, Ill. -- Companies, along with new RV Website, Join The High Speed Motorsports World with Andretti #10 Team Sponsorship, Raising Industry Profile

FreedomRoads, the nation's largest RV dealer, and Camping World, the nation's largest retailer of RV and camping accessories, today announced that they have joined the high speed NASCAR Motorsports world with the co-sponsorship of the #10 Andretti team., the new and premiere RV website, will also join as a sponsor further building the RV industry's profile among NASCAR fans. The sponsorships will span 28 races in the 2006 NASCAR Busch Series season.

This is the first time that an RV dealer network or RV related retailer has taken on a major NASCAR sponsorship. The companies expect this high profile exposure to benefit the RV industry as a whole from retailing to manufacturing. The sponsorships promise to expand awareness among the well matched NASCAR demographic about the RV industry and lifestyle, as well as FreedomRoads and Camping World as premiere RV and RV accessory and camping retailers respectively. The addition of rounds out the sponsorships and will stimulate fans to visit what is being touted as the premier RV website for RV buying and selling, financing and a broad range of RV related information. They will kick off the sponsorships with a formal announcement and press event at Daytona International Speedway on Tuesday, February 14, 2006.

FreedomRoads Chairman and CEO Marcus Lemonis stated, "FreedomRoads and Camping World are very excited about entering the Motorsports industry and expanding awareness of what our companies have to offer and the RV lifestyle in general. We are exposing millions of NASCAR fans to this growing lifestyle, and we are positively thrilled to be doing it with the #10 Andretti team."

Mark Boggess, President of Camping World, echoed Lemonis saying that, "For everyone involved in these sponsorships, we are looking at very significant marketing opportunities. These come at a time when consumers are already looking at RVing and camping as great recreation options."

"This is truly an ideal venue in which to promote the RV lifestyle and we're excited about the cross promotional potential," said Kurt Hunt, Director of Motorsports at FreedomRoads. "The RV market is expanding rapidly and we recognize a growing number of race fans each weekend choose an RV as their home away from home at the race track. We're sure that our participation will expose even more fans to the pleasures of the RV lifestyle," he continued.

FreedomRoads Executive VP Operations Johnny Sirpilla pointed out that, "The NASCAR and RV lifestyles really are as complementary as they are both uniquely American. It's a hand-in-glove fit."

For FreedomRoads, Camping World and, the 2006 season will mark their first entry into the Motorsports venue and it has been warmly embraced by John Andretti and his team. "I have a lot to look forward to this year," John Andretti explained. "I'm excited to compete in the Busch Series. My previous experience in Nextel Cup gives me great confidence that we will make a strong impression in 2006. ppc Racing is a championship team and with FreedomRoads, Camping World and behind me we are capable of running strong and competing with the best of them."

About FreedomRoads

FreedomRoads is a dynamic national network of well-established local and regional RV dealerships that have united to benefit our customers, employees, suppliers and the RV industry. FreedomRoads operates as a multi-store retail chain engaged in the retail sale, finance and service of recreational vehicles. As Americas largest RV retailer the company currently operates 57 locations across the United States including; Florida, Alabama, Georgia, South Carolina, North Carolina, Tennessee, Pennsylvania, Ohio, New York, New Jersey, Nevada, New Hampshire, Indiana, Illinois, Texas, New Mexico, Utah, Colorado, California and Washington State.

FreedomRoads stores feature more than 400 million dollars in new and used retail inventory, representing over 18 brands names. This level of selection allows our company to serve 35,000 unique sales customers this year, representing the largest single RV company in the United States. Additionally, each of our 57 locations provides comprehensive service and parts departments for your convenience during your family's travels. For more information, please visit

About Camping World

Since 1966, Camping World has grown from one store at Beech Bend Park in Bowling Green, Kentucky to 44 SuperCenters and 350 service bays nationwide and is still growing. Our single 16-page black-and-white catalog has expanded to 12 full-color issues each year. Today, 44 locations with more on the way, an award winning Web site, more than 25 million catalogs and sale flyers distributed annually make Camping World the world's largest retailer of RV accessories, supplies and services. For more information, visit us at or contact Ann Thornton, Marketing Manager, at 270-781-2718 ext 318.

About is the newest and most robust RV website destination offering RV enthusiasts the opportunity to buy a wide variety of new and used RV's and trailers, sell their RVs, shop for accessories and equipment, obtain insurance and financing, and enjoy access to in-depth RV lifestyle information covering campgrounds, events, articles and publications. The site will also provide access to industry employment opportunities. RV there yet?

About ppc Racing LLC and Greg Pollex . . .

ppc Racing marked its sixth year of competition in 2005 under ownership from Greg Pollex. His NASCAR Busch and Craftsman Truck Series teams have amassed 32 wins and more than 150 top-five and 250 top-10 finishes. In its inaugural year, ppc Racing won the 2000 NASCAR Busch Series driver and owner's championship, finishing 1-2 in the standings. Over the years Pollex has hired recognizable and successful drivers Jeff Green, Jason Keller, Scott Riggs, Kenny Wallace, Michel Jourdain Jr., and Terry Cook, and John Andretti. For more information, please visit
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Feb 13, 2006
Previous Article:Hasbro Teams Up With RealNetworks to Expand Digital Media Entertainment for Classic Games Properties.
Next Article:Fitch Ratings Affirms Glacier Funding CDO II, Ltd.

Related Articles
Bond gives county parks their due.
Progressive: tips to cross-sell.
Concrete wilderness.
Camping World parks by RV lots.
Camping World reaps a powerful advantage.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters