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FreeRide Ranked #1 Online Loyalty Site Among Young Web Surfers; PC Data Reports FreeRide 12th Most Popular Shopping Related Site for Teens.

NEW YORK--(BUSINESS WIRE)--July 6, 1999--

FreeRide Media (www.freeride.com), the premier online marketing and loyalty program, has been recognized in a May survey by PC Data as the most frequently visited online loyalty site for teens. Overall, FreeRide ranked as the 12th most popular shopping related site overall for teenagers on the Internet.

The PC Data survey ranked the top 25 shopping related sites and the unique user traffic that comes from teens. Competing on the list for teen users were Web sites such as Amazon.com, CDNow, ebay and tickemaster.com. PC Data reported that 13.9 percent of FreeRide users are between the ages of 13-19 years old.

Teenagers' impact on Internet shopping is gaining strength. According to PC Data, individuals aged 13-19 accounted for 17.4 percent of the overall online traffic for home-based non-AOL users and 16.4 percent of May online shopping.

"FreeRide appeals to an extraordinarily broad target audience," said Jordan Stanley, President and Co-CEO of FreeRide Media. "Its appeal against this difficult-to-reach teen audience is testimony to how well it actually works!"

About FreeRide Media

FreeRide Media, L.L.C., (www.freeride.com) is the premiere online marketing and loyalty program that can actually change consumer behavior by monitoring behavior, rewarding desired behavior and measuring results. FreeRide's loyalty program allows its members to quickly earn and spend points at over 1300 online and offline Blue Chip sponsors for quality merchandise such as CDs, monthly Internet service, movie tickets, books and flowers, from sponsors such as AT&T Worldnet, CDNow and NetGrocer.

About PC Data

PC Data, headquartered in Reston, Virginia, was established in 1991 and is the leading provider of point-of-sale data on software and hardware sales. The company supplies sales information to more than 800 subscribers at software and hardware firms, which account for nearly 95 percent of total computer industry sales. The company's latest initiative, PC Data Online, monitors Internet activity of 45,000 panelists in the U.S. and Canada.

For more information, please go to http://www.pcdataonline.com.

NOTE: FreeRide is a trademark of FreeRide Media, L.L.C. All other product and company names herein are trademarks of their respective owners.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 6, 1999
Words:367
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