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FreeCRM Leverages RatchetSoft to Integrate Contact Management Data Directly into Applications; RatchetSoft's Ratchet-X Enhances by Seamlessly Integrating StrikeIron's Business Data Services.

SAN FRANCISCO --, the world's largest on-demand service provider for customer relationship management software announced today it has partnered with RatchetSoft to deliver integrated web services. By utilizing Ratchet-X, users can link their application screens directly to any web service without requiring programming or changes to

The first release related to this partnership is the integration of with RatchetSoft's Contact Xtend. Contact Xtend is a free Ratchet-X plug-in that allows users to access a wealth of business services offered through the StrikeIron Web Services Marketplace. These services include: address and email verification, residential, business and reverse phone number look-ups, national do not call screening and location mapping services. Future releases will allow users to integrate virtually any service including a customer's internal web services.

"Value-added data services combined with our hosted CRM product allows our customers to take advantage of advanced data validation services in a seamless environment," said Eric Stone, CEO of CRM ASP, Inc. "RatchetSoft's Contact Xtend platform enables our customers to take advantage of advanced business data web services and provide a simple integration platform for our application. Without Ratchet-X, we would have to custom code each web service integration. That simply doesn't scale."

"Contact Xtend and allow business users to effortlessly add new capabilities that process and validate their CRM-related data," said Joe Labbe, CEO of RatchetSoft. "Integrating popular applications such as with StrikeIron's business grade Web Service Marketplace is the kind of synergistic value-add we envisioned when we created Ratchet-X."

"Our Web Service Marketplace's unified access and commerce interfaces allow such integrations to be implemented in record time," said Bob Brauer, president and CEO of StrikeIron. "We're delighted to see this type of CRM integration offered to all levels of business users."

Contact Xtend is a free Ratchet-X plug-in that works with both's Free and Professional versions. Contact Xtend is configured to access StrikeIron services via a free trial account which can be upgraded to monthly, annual or project-based subscriptions.

About provides simple-to-use and powerful CRM tools in a hosted, on-demand environment. Providing contact management, lead tracking, customer support, email marketing, call automation and document sharing, group calendaring and more, is smart groupware for small and medium-sized businesses everywhere.

About RatchetSoft, LLC

RatchetSoft, LLC is dedicated to the empowerment of software users by giving them greater control over systems integration. Unlike portal or service aggregation solutions that require users learn and access data via alternative user interfaces, RatchetSoft products and services are all about delivering information at the point of need - directly within the applications people use everyday. For more information, visit

About StrikeIron

StrikeIron is the leader in the commercialization of Web Services, providing the world's largest library of externally available plug-and-play Web services. Built on top of a sophisticated, yet easy-to-use Web Services Commerce Platform, the Marketplace serves as a place for providers and consumers of XML-based Web services to publish, subscribe to, and build applications and Web sites using a diverse set of Web services. For more information, visit
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Publication:Business Wire
Date:Mar 28, 2006
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