Printer Friendly

Frankly, I'm sick of these pleasantries.


I hope this column finds you well.

And I hope this column finds you particularly well if you work in public relations.

Why? Because trite introductions such as this (others include: "Great to be back in touch with you") bombard my inbox on a daily basis. They always come from strangers so it seems only fair to reciprocate.

I had one such message only this morning, from the purveyor of a fruit-based soft drink.

I didn't understand the press release, which had something to do with the World Cup, but that's hardly a surprise as I was cheesed off by the opening greeting.

There it was: "Dear Richard, I hope this email finds you well." It was from Laura.

I was tempted to tell Laura: "Dear Laura, I hope this email finds you well.

"Unfortunately, I'm not feeling very well. I've got a nagging headache, a stiff neck and recurring coccyx pain. The latter has been a curse. I'd ask my GP for some Tra-a madol but I fear she will think I'm a dope fiend. I watch Holby and I know junkies will do anything to get a fix. But really my lower spine does give me some jip.

"Plus, I'm also experiencing lowlevel nausea. I may have caught a bug from my wife who's been under the weather with a nasty virus she picked up while working in a local school. You know what these places are like - kids chuck-k ing up, vomit spray flying through the air.

"All in all, it's a wonder I'm able to function, let alone respond to your kind email. But thanks for asking about my general sense of well-being.

"BTW [that's very PR, using BTW] no, I am not in the least interested in your client's new ver-r sion of squash."

But I didn't write this, because it would have been harsh on Laura, who had to get a diploma to come up with phrases like "I hope this email finds you well."

And I'm not kidding - I'm really not - but I've just had a quick look at my latest emails and there's another one there, docked in the last 10 minutes, and it starts: "Hello Richard, I hope you're well."

I was always taught not to take sweets from strangers or run off to see their puppies. It's a concept that holds true for business rela-a tions - and email correspondence.
COPYRIGHT 2010 Birmingham Post & Mail Ltd
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2010 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Business
Publication:The Birmingham Post (England)
Date:Jun 3, 2010
Previous Article:Green mist descends.
Next Article:Comments from; viewpoint.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters