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Frankenmuth launches new 5-liter cans.

After several years of studying the feasibility of such a move, Frankenmuth Brewery has become the first American brewer to introduce a 5-liter printed can.

Frankenmuth Pilsener, which was first introduced in 1988 in bottles and kegs, is now available in the 1.3-gallon package, Frankenmuth reported. Until now, only imported beers were available in a fully-printed can.

"We are very proud of this package and initial responses from wholesalers, retailers and consumers are above all expectations," said Ferdinand Schumacher, COO of Frankenmuth.

The composition of the can's exterior, dominated by dark blue, maroon, and silver, was a cooperative effort by Lori Wightman of Top Dog Design, and Tark Heine, director of special projects at Frankenmuth.

"We know of no 5-liter can on the market with such striking and appealing features," Heine noted.

The new package will be available in Midwestern markets in time for the holidays, Heine added.
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Title Annotation:Frankenmuth Brewery Inc.'s Pilsener beer
Publication:Modern Brewery Age
Date:Nov 23, 1992
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