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Frankenmuth is honored for brewing excellence.

Frankenmuth is honored for brewing excellence

Frankenmuth Brewery, Inc.'s pursuit for brewing excellence has continued to pay dividends in form of recognition and awards. Most recent on the microbrewery's list of accomplishments is recognition from the Michigan Legislature for the exceptional quality of product produced and fine work and dedication put forth by the establishment's employees.

This tribute, which is referred to as Senate Concurrent Resolution No. 478, was formally presented to Ferdinand (Fred) Schumacher, president and chief executive officer of the brewery by Michigan Senator J. Hart.

The resolution compliments the people of Frankenmuth Brewery for capturing two prestigious national awards at the 1989 Great American Beer Festival last October. Frankenmuth Old German Dark was voted "America's Best Dark Beer," taking the gold medal, while German-Style Bock won the silver medal.

"I was pleased to present to Frankenmuth Brewery a special tribute passed by Michigan in honor of a new outstanding business in my district," Hart said.

"Frankenmuth is unique in that it is one of three breweries in our state. Fred Schumacher and brewmaster Fred Sheer as well as all the company's employees should be proud of their award-winning business. It is a credit to their total commitment to a high quality product and their unique market of gourmet beer that's not meant to compete with the major U.S. breweries," Hart concluded.

As far as long-term goals are concerned, Schumacher plans to keep growing and introducing his gourmet beers to more people. "To start with, we would like to have more of Michigan's population enjoying our beers. Once we get stronger recognition here, we will look for broader acceptance outside the state," Schumacher explained.

Along the lines of expansion, Frankenmuth's beers were recently introduced into Chicago, Cleveland, Fort Wayne, IN, Bloomington, IN, and Toledo, OH.

"Now even the most discriminating gourmet beer drinkers can enjoy the variety of specialty brews presented by Michigan-based Frankenmuth without having to travel mile to get it," said Maurice Talip, vice president and sales manager, Walter Berman & Co.
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Title Annotation:Frankenmuth Brewery Inc.
Publication:Modern Brewery Age
Date:Apr 9, 1990
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