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Frankenmuth Old German Bock released.

Frankenmuth Old German Bock released

The Frankenmuth Brewery, located in Frankenmuth, MI, announced that its Frankenmuth Old German Style Bock Beer was released last week for the 1990/91 winter season. Brewery trucks, loaded with the bock cargo, left the brewery bound for several markets throughout Michigan as well as a number of surrounding states.

"[Frankenmuth Old Germany Style Bock] has won many friends and is ideally suited for the holidays and the cooler winter months," said Frankenmuth's president Ferdinand Schumacher, noting that his Bock received a silver medal at the Great American Beer Festival in 1989.

Made in the same manner as the real bock beers in the Old German tradition, Frankenmuth's brewmaster, Fred Scheer, uses six different malts to come up with a full-bodied, yet smooth tasting product.

"I challenge any brewery in the country to make a better tasting bock beer," Scheer said, noting the superior taste of his product.

According to Schumacher, the brew will be available through April 1991 when the season ends, continuing a tradition started by monasteries in the Middle Ages.
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Title Annotation:new beer from Frankenmuth Brewery
Publication:Modern Brewery Age
Article Type:product announcement
Date:Dec 17, 1990
Previous Article:Upper Canada Brewing grows by 30 percent.
Next Article:Gambrinus Importing unveils marketing plans aimed at 1991.

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