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Franchise Asia Philippines Expo 2019 Opens Today.

Franchise Asia Philippines is back and is bigger than ever. Organized by the Philippine Franchise Association (PFA), the said event is the Philippine franchising sector's centerpiece capacity-building activity.

Opening today is the international expo, which will feature 700+ franchise and other business opportunities from all over the Philippines and overseas. There will also be business matching activities during the said event.

Now on its 27th edition, the said event continues to be the biggest franchise event in Asia and has also become one of the world's biggest franchise shows. It also remains to be PFA's primary vehicle in pursuing its mission to promote franchising as a tool in creating businesses and generating jobs.

'From the moment PFA was founded,' said PFA President Richard Sanz, 'we have implemented a two-pronged approach of endorsing franchising as a strategy for growth for micro and small businesses and in encouraging ordinary Filipinos to take the path of entrepreneurship via franchising.' Since then, franchising has grown to be a major enabler for micro and small businesses and has also become an effective tool in promoting the culture of entrepreneurship among Filipinos. Franchising has also grown to be an important growth engine for the economy with the businesses and jobs it continues to create.

'And since the Philippine franchise industry is now more than two decades,' Mr. Sanz added, 'many of the country's franchise players - whether franchisors or franchisees - are already preparing the next generation to take the helm. In other words, franchising has not only shown itself to be a catalyst in growing businesses but also a creator of legacies.'

Hence, the international conference of Franchise Asia Philippines 2019 will have the theme Growing Businesses, Building Legacies to underscore the role of franchising not only in creating businesses but also in ensuring their longevity. The theme of the international expo, meanwhile, is Be the Boss to highlight the role of franchising in realizing the entrepreneurial dreams of many Filipinos.

The international franchise conference which took place Wednesday and Thursday featured 70 subject matter experts who presented or facilitated in 6 plenary sessions, 14 breakout sessions and 30 round table discussions.

Interested visitors may register online at to get a free pass. Franchise Asia Philippines is co-presented by Bank of the Philippine Islands (BPI) and PLDT Enterprise. For details visit, or

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Publication:Business Mirror (Makati City, Philippines)
Geographic Code:90ASI
Date:Mar 29, 2019
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