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Franchise Appreciation Day: shaping legislators' perspectives.

This is the time of year that the International Franchise Association urges it members to make a difference by promoting the franchising sector during Franchise Appreciation Day activities planned for Sept. 12-13 in Washington, D.C. What difference can one person from one franchised business make? A significant one.

It's About You

Members of Congress respond to their constituents. IFA works to forge relationships with legislators who oversee issues of importance affecting the franchising sector. However, another important connection can also be built between franchise business owners and their elected officials. Legislators need to understand that franchised business owners and operators employ local citizens, pay their fair share of taxes and enrich the local economy in their home districts. No one can better deliver the message on Capitol Hill of what franchised businesses are doing in a particular community than the franchisees, franchisors and suppliers operating and living there.

Franchise Appreciation Day is designed to showcase the numerous accomplishments of small-business franchisees and franchisors and to educate legislators on policies that will help franchising flourish. When association members meet with their elected representatives on Capitol Hill to share the contributions of the franchising sector, it raises the "Voice of Franchising."

It's About Being Prepared

IFA makes coming to Washington as easy as possible for its members. There is no registration for this annual event.

IFA members will visit their elected officials in Washington, D.C. to discuss issues that affect franchising, which may include association health plans, minimum wage, estate taxes and veterans' self-employment legislation.

Participants won't want to miss the regulators panel on Sept. 12. At that time, attendees will learn about regulatory developments affecting their franchised businesses. The program also includes presentations and question-and-answer sessions with regulators. Another highpoint of the evening will the naming of the 2005 Legislator of the Year. Stay tuned for an upcoming issue of the magazine to learn the identity of this advocate for franchising and see if you guessed the right legislator.

On Sept. 13, participants will and meet with the other members of their state delegations to prepare for the congressional meetings arranged by IFA. The association will thoroughly brief attendees on the issues and make sure that everyone is comfortable as they visit Capitol Hill. The keynote address will be provided by Washington insider and legend Bob Woodward during lunch.

Next, Franchise Appreciation Day attendees will be set to meet with members of Congress and their staff from 2 p.m. to 5 pro. where novices and seasoned lobbyists alike will serve as advocates for franchising. Some of the meetings will likely be with congressional staff, but these meetings can be just as effective. Although legislative aides may seem like junior staff, they usually have a thorough knowledge of pertinent issues and the confidence of their elected officials

The day concludes with a congressional reception from 5 p.m. until 6:30 p.m.

Watergate Journalist

Bob Woodward to Headline Franchise Appreciation Day Sept. 13

Best-selling writer Bob Woodward will kick off the International Franchise Association's 2005 Franchise Appreciation Day Sept. 13 with a lunch address outlining his views on Washington, D.C. politics and its policymakers. Woodward, an assistant managing editor of the Washington Post, has won many major American journalism awards. A Pulitzer Prize was given to the Post in 1973 for the reporting that he and Carl Bernstein conducted on the Watergate scandal. Woodward was also the lead reporter for the Post's articles on the aftermath of Sept. 11 terrorist attacks that won the National Affairs Pulitzer in 2002.

Woodward has authored or coauthored nine national best-selling non-fiction works, including "All the President's Men" and "The Final Days," both Watergate books, co-authored with Bernstein.

Make plans now to attend IFA's Franchise Appreciation Day to make your voice one of many that legislators will hear raising awareness of the contributions, issues and concerns of the franchising sector.

Visit the IFA Web site at more information about the Sept. 12-13 event to be held in Washington, D.C. at the Capital Hilton.
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Publication:Franchising World
Date:Jun 1, 2005
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