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France Telecom Relaunches Its Mobile Services Itineris, Ola and Mobicarte Under the Brand Orange; Orange Becomes the Leading European Mobile Brand.

PARIS and LONDON, June 14 /PRNewswire/ --

France Telecom (NYSE: FTE) will launch the Orange brand in France on June 21st 2001, replacing its mobile service brands Itineris, Ola and Mobicarte. This transition will not create any changes for customers, but will be accompanied by new services designed to simplify their lives.

From June 21st on, new services will be proposed to make life easier, such as complete fluidity between different offers and international roaming accessible from the entire range, including Mobicarte. Many other innovations, which will demonstrate what the leading European mobile brand can offer its customers, will be gradually introduced throughout 2001. Already recognized for the quality of its network and its range of services, Orange, the French leader in mobile communications, has the ambition to become the brand with the highest degree of service excellence.

Orange is a subsidiary of France Telecom which has merged the Group's mobile interests since August 2000. With over 33 million customers in 20 countries on March 31st 2001, Orange is one of the world's most dynamic mobile operators and aims to be present in 50 countries by 2005.

Michel Bon, the Chairman, said: "France Telecom's ambition is to become the premier customer service provider. Orange's philosophy is excellence. We are a perfect match. We share the Orange brand vision; it enables us to pursue growth with renewed energy. Today we are not announcing a name change, but a new momentum to serve all our customers. Orange reinforces the strategy we have been following for several years, to make France Telecom a European leader and a global player."

Jean-Francois Pontal, the Managing Director of the Orange Group, said: "We are proud to be launching Orange in France. This launch confirms the international strength of the Orange brand and our commitment to offer the best network, the best coverage and the best customer service in every country where we have a presence."

Didier Quillot, Managing Director of Orange France, said: "For Orange, as for France Telecom, excellence can only be the result of a strong culture and commitment, shared by all the company's staff. Dynamism, modernity, simplicity, transparency, proximity and responsibility are not just words, they are values which guide all of Orange's operations and allow it to be recognized today as the most innovative mobile brand and the one closest aligned to the needs of its customers."

France Telecom

France Telecom is one of the world's leading telecommunications carriers, with over 77 million customers in more than 75 countries and consolidated operating revenues of 33.7 billion euros for 2000. France Telecom has combined its wireless businesses within Orange, making it the number two wireless operator in Europe. Over 33 million customers around the world enjoy the benefits of Orange's recognized expertise, backed by continual innovation and high-performance networks from France Telecom. France Telecom is also the number three Internet service provider in Europe and one of the world's leading providers of telecommunications solutions for multinational corporations. France Telecom (NYSE: FTE) is listed on the Paris and New York stock exchanges. Orange is listed on the Paris and London stock exchanges since February 2001.

A clear, coherent and innovative commercial offer

Flexibility -- Orange France has designed its customer propositions to meet customers' individual needs and lifestyles. Customers can freely switch from one offer to another -- including prepaid -- and keep the same number, simply by calling customer services.

Expanded Roaming -- Roaming will be available to all customers, including Mobicarte pre-paid and adjustable rate users. With this new offer, Mobicarte becomes the first pre-paid pan-European roaming proposition. Roaming will also become less expensive, due to the bundling of tariffs into three geographic zones.

Loyalty program -- Orange France customers will be eligible for bonus air-time (from 5 to 15 percent) after being with Orange for six months. Bonuses can also be used to change handsets after 24 months with Orange.

Customer service -- Orange France will guarantee friendly, efficient and quick after sales customer service through one point of contact. Orange Customer Service will offer personalized diagnostic and self-repair service on-line. Any necessary handset exchanges or repairs will be made within 48 hours.

New tariffs -- For customers who want both the simplicity of an inclusive tariff and the flexibility of the flat-rate account, Orange is launching the 1 hour all-in price. This is a monthly inclusive price invoiced at 15 euros (98.39 FF) per month (equivalent to one hour of national calls) and includes WAP and carry-over minutes. Customers who use more than their flat-rate allocation, can opt to increase their usage by increasing their flat-rate level.

Small business proposition -- Orange is launching a package for small business customers with an adjustable inclusive tariff that includes fax, voice mail services, call screening and detailed invoices. It also includes 30 minutes of free calls per month to the number of the customer company and a discount based on the number of the customer's lines (from 3 to 10 lines).

Orange is launching the WAP portal. Simple and free of access, it offers a multitude of interactive information and services in real time through individualized life service channels: Orange Sport, Orange News, Orange Finance, Orange Travel, Orange Entertainment and Orange location-based services. Reserving a table, consulting e-mails, reading the major news events and planning evenings out become possible from your mobile.

In the near future, multimedia mobile services will offer rich and interactive content, personalized according to the individual tastes and needs of each customer. Orange, via its life services will offer customers a preview of what will be possible with third generation services. Services based on GPRS technology and using the GSM network are planned for introduction throughout the fourth quarter of 2001. The first UMTS services are intended to be available from the second half of 2002.

About Orange France

Orange France, a wholly-owned subsidiary of Orange / France Telecom Group, is France's leading mobile operator with 15.1 million customers as of March 31, 2001. In 2000, Orange France consolidated its leadership, with more than 48% market share and a 42% increase in its customer base. Its 2000 revenues grew 40% to 5.7 billion euros. In the first quarter of 2001, Orange France posted revenues of 1,494 million euros, a 19% increase over the first quarter of 2000. During the 12-month period Orange France added 4 million new customers.

About Orange

Orange plc, the UK's fastest growing mobile operator, was acquired by France Telecom in August 2000. Orange has operations in 20 countries across the world and aims to have a presence in 50 countries by 2005. As at March 31, 2001 Orange has more than 33 million controlled customers. Orange has controlled interests in France, UK, Belgium, The Netherlands, Switzerland, Romania, Denmark, Slovakia, Sweden, Ivory Coast, Dominican Republic, Cameroon, Botswana and Madagascar. Orange has minority interests in Italy, Germany, Portugal, Austria, Thailand and Mumbai (India). Orange now offers roaming on 246 networks in 111 countries. In May 2001, for the fourth consecutive year, the J.D. Power and Associates study on the UK mobile market ranks Orange number one for customer satisfaction.

Information about Orange can be found on the Orange website at and media information can be found at

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Publication:PR Newswire
Date:Jun 14, 2001
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