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Foster Farms in name change.

Modesto, CA-based Foster Farms Dairy is changing its brand name to "Crystal. The name change reflects Foster's purchase of Crystal Cream & Butter Co. last October. The company will launch a major marketing campaign in its Northern California distribution areas to support the brand change which covers its entire product line, including is ice creams.

"Foster Farms Dairy has widespread awareness locally, but is not as well-known outside greater Stanislaus County," said Dennis Roberts, Vice President of Sales & Marketing for Foster. "Going with Crystal, which has tremendous name recognition in Sacramento and the Bay Area, will assure consistent branding while increasing overall market share. With the Crystal purchase, Foster Farms Dairy added hundreds of new retail outlets in California and increased its milk processing by 500,000 gallons per week.

Owned by the Foster Family, Foster Farms Dairy is the largest privately-owned dairy in California, with average annual sales of about $300 million. The dairy, which employs over 950 people, produces a full line of products including milk, cottage cheese, sour cream, ice cream, and butter. The company began as an 80-acre farm in 1939 and did not include dairy production until two years later. Today Foster has more than 5,000 cows at its five dairies located throughout Stanislaus County and processes about three million gallons of milk a week.

Foster provides distribution from its three processing plants, two of which are located in Modesto with the third in Fresno, as well as via eight additional facilities located throughout the state, from Redding in the North to Bakersfield in the South. The company's fleet consists of about 300 vehicles including over fyi 145 refrigerated trailers, 58 tractors and 95 bobtails
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Publication:Ice Cream Reporter
Date:Sep 20, 2008
Words:280
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