Fortune Promoseven ranked number ONE Creative Network in the region leading with 223 points.
Sweeps 28 trophies at Dubai Lynx 2008
Fortune Promoseven swept the regional Cannes Creative Awards - Dubai Lynx 2008 - walking away with 28 different awards in multiple categories, including second and third in Agency of the Year. The network ranked number ONE in the Creative Rankings with the highest total of 223 points.
Fortune Promoseven agencies won in TV/Cinema, Print, Outdoor, Radio, Direct and Agency of the Year categories. The wins included a Grand Prix award - which honors the best in breed in each category. Fortune Promoseven Seven Doha and Dubai were the leading winners overall in the region, while entries from Beirut, Cairo and Kuwait also took their share of honours at the most prestigious advertising industry awards in the region.
"This is a milestone victory; I am immensely pleased with our success at the Dubai Lynx 2008. These awards cement our position as the no.1 creative and successful network in the region," said Fadi Salameh, President and CEO of the MCN Network. "The local and international recognition from our peers in the industry is a testimony to our creative team's hard work and, the faith and trust our clients have placed in us."
"Our work has always been solid. There are numerous campaigns we work on every day that we didn't enter, that are winners in their own right. This is just the beginning of a journey, as the creative standards in the region are being challenged, each and every client and each and every brand we work on will gain from this momentum," Salameh added.
Fortune Promoseven agencies picked up one Grand Prix (which went to Fortune Promoseven Doha), 7 Golds, 5 Silver and 15 Bronze awards. Azmi Yafi, CEO of Dubai operations said: "We have every reason today to stand creatively proud. I would like to extend the warmest congratulations to the creative teams and the entire network for this success, also to our clients who have given us the opportunity to create, excel and win. The bar has been raised. It will be a tougher job next time, I think we're going to have fun..."
Marc Lineveldt, Creative Director, Fortune Promoseven UAE, said: "For me it was the night the mighty giant won the beauty contest. We walked away as the most creative network in the region. We'll be pushing even harder this year as I think this is only the beginning of an interesting and challenging phase for the network."
[c] 2008 Al Bawaba (www.albawaba.com)
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|Date:||Apr 15, 2008|
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