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Fort Worth distributor wins service competition.

Miller Distributing of Fort Worth, TX, was awarded first place in Southland Corp.'s service competition, thereby winning a heavy promotion for its Miller Brewing Co. brands in 7-Eleven advertising during Fourth of July weekend.

Southland Corp., parent of 7-Eleven stores, asks store managers to rate the service they receive from competing vendors during each quarter, a company spokesperson reported. Their answers are then used to help select which beer brands will be specially featured in advertising and special displays during holiday sale periods.

Miller Distributing won Southland's survey of managers in Tarrant County during 1991's fourth quarter. Crews from the distributor scored a total of 95.4 points out of a possible 100, beating the delivery crews from other area distributors. Store managers rated each of the crews on attitude, appearance, quality of service and execution of in-store displays.

"Our guys initiated an |Adopt-An-Account' program to win this," reported Tom McElveney, vice president of sales for Miller Distributing. "They talked with every 7-Eleven store manager in the county about what we could do to improve our service. Then they did it.

"Nothing helps boost attitudes like winning when it counts," McElveney continued. "Fourth of July traditionally is the single biggest beer-selling week of the year. Total beer sales in Tarrant County are expected to be 1.5 million cases for July, with about 500,000 cases sold during the holiday weekend.

David Pinter, merchandiser for the Texas division of 7-Eleven, is credited for developing the program two years ago as a way to provide vendors feedback while encouraging the best possible service to the stores.

"Vendors rarely hear the up side of their performance," Pinter said. "The survey lets them know what they're doing right and where they can improve, too.

"We certainly appreciate good service," Pinter pointed out. "Our stores strive for 100-percent satisfaction of our customers and we need our vendors to help us meet that goal with their service."
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Title Annotation:Miller Distributing
Publication:Modern Brewery Age
Date:Jul 13, 1992
Previous Article:Cycling events help Coors Light gain.
Next Article:Beers of the world.

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