Fort Wayne, you're on vacation: ATA launches service to Chicago Midway.
The new service from the Indianapolis-based, low cost airline followed heavy lobbying by Fort Wayne civic leaders and residents, says Stan Hula, vice president of planning. "There was a push on the part of the community. They even made a 10 minute video for ATA that showed children singing 'come to Fort Wayne' and that sort of thing."
Add to those efforts the wishes of some 2,500 Fort Wayne-area members of Ambassadair, the travel club affiliated with ATA. "They're very frequent ATA users; a lot have condos in Florida," Hula says. They've helped ATA fill up to two-thirds of the seats on its four daily round-trips to Midway thus far, he says. While a small percentage of the Fort Wayne travelers have Chicago as their end destination, "about 85 to 90 percent are people connecting to jets" at ATA's Midway hub, he says--often jets on their way to Florida.
The Fort Wayne flights use ATA's Saab 340B turboprops. "Being a low-cost airline we tend to be very efficient," Hula says, which is why ATA likes using Saabs for the short hops from Indiana to Midway. "The Saab is a modern turboprop, with all leather seats and big overhead bins."
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|Comment:||Fort Wayne, you're on vacation: ATA launches service to Chicago Midway.|
|Publication:||Indiana Business Magazine|
|Article Type:||Brief Article|
|Date:||Jun 1, 2004|
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