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Former bank marketer John F. Fisher, 80, passes away in Montana.

John F. Fisher, 80, a well-known former bank marketer who served for 33 years as the senior marketing officer at Bank One Corp., Columbus, Ohio, died at his home in Montana on June 27.

He was a former member of the Bank Marketing Association, the predecessor organization to the ABA Marketing Network.

He was internationally recognized in the banking industry for his early accomplishments in the '60s, '70s and '80s, having pioneered many developments of the modern day credit card. He also helped invent and introduced the first nationally accepted debit card and introduced the group of automatic teller machines that evolved into the present day ATM.

Near the end of his career in electronic banking, he experimented with early applications of online banking and introduced many of today's branch banking innovations. He is a member of The American Bankers Electronic Banking Hall of Fame. He was named Marketing Man of the Year and taught bank marketing to advanced financial students at several Mid-Western colleges.

He retired from Bank One in 1988. He and his wife, Patricia, maintained a summer home in Big Sky and Bigfork, Montana. During the winters, they lived in Sedona, Ariz.
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Title Annotation:MARKETING edge
Publication:ABA Bank Marketing
Article Type:Brief article
Date:Sep 1, 2008
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