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Former White House China Expert Featured in Launch of GlobalAutoTV, a New Global B2B Internet-Based Television Network for the Auto Industry by

TROY, Mich. --, the leading worldwide portal and intelligence source for the automotive industry, today announced the launch of GlobalAutoTV, a new Internet-based television network helping automotive industry executives and companies in succeeding internationally. The Company is partnering with Troy, Mich.-based Rare MEDIUM Well Done, Inc. to produce content and video programming. Many of MEDIUM Film CEO Sue Witham's commercials have aired on the Super Bowl and the Olympics.

GlobalAutoTV editorial content will include weekly interviews with global experts. The Premier Interview will feature former White House China expert Charles W. Freeman III. Freeman is the former U.S. Assistant Trade Representative for China Affairs, and now Managing Director of the China Alliance, and was interviewed on the subject of "Doing business in China, post WTO".

The China Alliance, with offices in Shanghai and Beijing, China, is a unique arrangement by four leading independent law firms, including Detroit-based Butzel Long, Armstrong Teasdale LLP, and Michael Best & Friedrich LLP of the U.S., and Blake, Cassels & Graydon LLP of Canada.

"As automotive suppliers continue to expand internationally, it is imperative that they have access to global expertise," states Ron Hesse, president and CEO of, adding, "Because global experts can not be everywhere to share their expertise, GlobalAutoTV will bring these leading experts to auto executives, via video on the Internet. Executives will have access at any time, from any location in the world. That's the power of video and Internet, the ultimate global communications tools."

During 2005, video interviews were shown at seminars, with extremely positive feedback received from automotive executives. Of executives attending these seminars, 81% rated these video interviews 'excellent' or 'very good'.

Key elements of GlobalAutoTV will include:

--Weekly interviews with leading global experts

--Real solutions through 'Question-&-Answer' format

--Archived listing of interviews for easy search and viewing

--Expanded content from leading global expert partners

--24/7/365 viewing capability, from anywhere in the world via Internet connection

To visit GlobalAutoTV, visit this webpage:

In addition to the vast video and film experience of MEDIUM Film, CEO Ron Hesse's background includes extensive work in business television and computer technology. In 1984 he co-founded the venture-capital backed, San Jose, Ca.-based Ocean Communications, Inc., a television and video production company. One of the Company's leading products, The Computer Show, was a nationally-syndicated television series from 1984-1991. The innovative weekly program aired on the Financial News Network (FNN, now CNBC), on network affiliates such as KNBC and ABC-owned KGO in San Francisco, as well as international cable and hotel channels. The Computer Show regularly included guests such as Bill Gates, John Sculley, and other computer industry leaders.

About Rare MEDIUM Well Done, Inc.

Rare MEDIUM Well Done, Inc. is a Michigan-based award-winning film production company. MEDIUM Film's founders have over forty combined years of filming experience including New York and Los Angeles. MEDIUM Film's network of both international and Detroit based production talent allows it to create exceptional commercial and other footage for local, national and international clients. MEDIUM Film's roster includes directors from California, New York, the Midwest, as well as from South America and Europe.

Sue Witham, Executive Producer and CEO, has over twenty years of production experience. She has garnered many awards, including several coveted Gold Mobius awards, the 2000 International Automotive Award, and numerous Caddie awards. In addition, many of her commercials have aired on the Super Bowl. She is a member of the State Bar of Michigan and a member of the Board of Directors of the Midwest Chapter of The Association of Independent Commercial Producers. The Company is a member of the AICP, and signatory to the Director's Guild of America. Many of MEDIUM Film CEO Sue Witham's commercials have aired on the Super Bowl and the Olympics.

Steve Witham is an award-winning Director and Director of Photography. He recently earned the sought-after Best in Show recognition for the Excellence in Advertising on Television Awards (E.A.T. Awards). Steve is a member of the prestigious Director's Guild of America and the International Cinematographer's Guild.

The Company's clients include Ford Motor Company, General Motors, Lowe New York, B.B.D.O. Detroit, J. Walter Thompson, Leo Burnett, Campbell-Ewald, Doner, Pentamark, Bozell Worldwide, McCann-Erickson and others.

Rare MEDIUM Well Done, Inc. is based in Troy, Michigan, with offices in Los Angeles, London, England and Hong Kong (under development).

About connects the worldwide auto supplier industry with the resources to effectively do business globally. Through the web site,, auto supplier executives can find insight, solutions and strategies focused on doing business in the world's top automotive markets.

Monthly eJournals provide targeted information and insight on doing business in foreign automotive markets and Solutions provide effective international answers to suppliers' global business and operational needs. The Company's eJournals, including CHINAtalk, ASIAtalk, EUROtalk, AMERItalk, LATINtalk and GLOBALtalk HR, now reach over 24,000 automotive supplier subscribers worldwide.

The Company has hosted 75 seminars, with over 2,500 executives attending in the U.S., Europe and China.

Parent company, HCI Group Ltd., is based in Troy, Mich., with European headquarters in Amsterdam, the Netherlands.
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Publication:Business Wire
Date:Feb 1, 2006
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