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Former Starbucks, Nike Executive John Wyatt Tapped as President of; Wyatt Brings Unmatched Creative and Marketing Credentials To Growing Outdoors/Lifestyle Web Retailer.

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BELLEVUE, Wash.--(BUSINESS WIRE)--June 26, 2000

Online outdoor and travel lifestyle retailer (, today announced the appointment of its first president, John Wyatt, who previously held executive posts at global retailers Starbucks, Nike and Eddie Bauer.

Reporting to the CEO, Wyatt, 49, is responsible for overseeing the day-to-day operations of the company, providing strategic guidance and support to CEO Mike Morford, and directing the company's line managers. was founded in 1998 under the leadership of Morford.

Wyatt, with an M.B.A. from Northwestern University's (Ill.) J.L. Kellogg Graduate School of Management, most recently served as vice president of creative services/marketing at Starbucks. Prior to Starbucks, he was the general manager of global development of Nike where he developed and imaged Niketowns, Nike Stores and Nike Factory Stores worldwide. Before Nike, he served as vice president of real estate and store design for retailer Eddie Bauer where he designed, developed and sited retail stores during the company's expansion from 150 stores to 500 stores.

"John brings to an authoritative global retail and branding perspective," said Morford. "He's made his mark in the retail industry and is recognized as a driving force in new retail concepts and innovative partnership growth strategies for Starbucks, Nike and Eddie Bauer," continued Morford. "John arrives as we enter the next phase of's maturation -- a period in which he will play an active role in the rapid expansion of the business and in developing new strategic partnerships."

According to Wyatt, " adds a new dimension to online commerce. It has taken a different and more compelling path than ordinary digital catalog retailers by infusing inspiration, passion, education and entertainment into the retail web experience." He added, "With multiple revenue streams and its multi-dimensional, customer-centric approach to online retailing, has much more staying power than its online counterparts. We are taking this e-commerce model to the next level by leveraging new business opportunities and partnerships to build better, faster and smarter toward profitability.", ranked No. 1 outdoor e-tailer by, is a leading online destination for outdoor enthusiasts who want to turn their passion into action. offers more than 350 top gear and apparel brands, combined with adventure travel planning services and informative, inspirational content, including multi-media presentations, magazine-style articles and photo galleries. Featured activities include camping, hiking, backpacking, cycling, climbing, paddling, flyfishing, snowsports, conditioning, and active travel. activity shops provide live, expert customer service and guidance on selecting the right gear, outdoor and travel skills, and health and fitness. Founded in April 1998, is a privately held company based in Bellevue, Washington.

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Publication:Business Wire
Date:Jun 26, 2000
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