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Former Staples and Home Depot CMO Acquires an Ownership Stake in Boston Agency Tentacle.

M2 EQUITYBITES-December 7, 2018-Former Staples and Home Depot CMO Acquires an Ownership Stake in Boston Agency Tentacle


7 December 2018 - Executive Frank Bifulco has joined Boston, US-based digital agency Tentacle as a full agency partner and managing director, along with founders and current managing partners, Nick Mammola and Lou Imbriano, the firm said.

In this role, he will help develop and execute Tentacle's overall growth strategy, expand its capabilities and strive to accelerate new client acquisition.

Tentacle is evolving from being a niche marketing-technology digital agency to a full-service agency partner in response to rapidly evolving market place demands and client needs and emerging growth opportunities.

To address this, Tentacle is building a suite of services and product offerings ranging from brand architecture and strategy development to the creation and execution of data-driven, hyper-local digital, social and mobile marketing campaigns.

Frank's broad experience and competencies in these areas will enhance Tentacle's capabilities and intensify its acumen.

Frank joins Tentacle having most recently been EVP and CMO for Staples. He reported directly to the CEO and served on the company's senior leadership team.

Prior to Staples, Frank served as SVP and CMO of The Home Depot, president of Hasbro Games and Hasbro North American Sales, global CMO of Timberland and SVP Marketing for Coca-Cola North America.

He started his marketing and business career at Procter and Gamble in Brand Management after serving as an officer in the US Army.

Frank currently serves on several boards of private-equity owned companies to include York Wallcoverings, Sunless, Inc. and OwnerIQ.

Previous board assignments included Yankee Candle, Things Remembered and He also has been an adjunct professor of marketing at the Boston College Carroll School of Management.

Tentacle was formed in 2015 by co-founders Nick Mammola and Lou Imbriano. Since then, they have grown the firm through several organic and strategic initiatives.

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Publication:M2 EquityBites (EQB)
Date:Dec 7, 2018
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