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Ford launches all-new F-150 truck.

Ford has introduced the all-new Ford F-150, delivering an impressive combination of power, capability and efficiency.

"F-150 is well-known for being Built Ford Tough. Now, it is both tough and smart," said Mark Fields, Ford Motor Company chief operating officer.

"The all-new F-150 redefines the future of trucks, and it is yet another example of our One Ford plan producing vehicles that serve customers with a commitment to the very best quality, fuel efficiency, safety, smart design and value."

F-150 is part of the Ford F-Series truck lineup, America's best-selling trucks for 37 consecutive years and America's best-selling vehicles for 32 years.

"We have a unique connection with our customers," said Joe Hinrichs, Ford executive vice president and president of The Americas. "Time and again, F-150 has delivered the tougher, smarter features they want along with the capabilities they need for work or play. We build our trucks to their high standards."

In designing the backbone of the F-150, Ford engineers improved the truck's signature fully boxed ladder frame. It is all-new with more high-strength steel than ever - making it stronger and lighter.

High-strength, military-grade, aluminum alloys, already used in aerospace, commercial transportation, energy and many other rugged industries, are used throughout the F-150 body for the first time, improving dent and ding resistance and also saving weight. Overall, up to 700 pounds of weight have been saved, helping the F-150 tow more, haul more, accelerate quicker, stop shorter and contributing to efficiency.

"More than ever before, customers want a truck that is a dependable partner, mobile office and a go-anywhere workshop," said Raj Nair, group vice president, Global Product Development. "To meet the needs of our truck customers, we created smart new features and a whole new approach to using advanced materials and engines to improve capability and efficiency."

Several groundbreaking new productivity features debut in the all-new F-150, including many class exclusives. They include 360-degree camera view, integrated loading ramps, LED headlamps and tail lamps and trailer hitch assist, a new rear view camera feature, among others.

A new 2.7-liter EcoBoost with standard Auto Start-Stop and a 3.5-liter V6 engine with twin independent variable cam timing (TiVCT) join the proven 3.5-liter EcoBoost and 5.0-liter TiVCT V8. The 2.7-liter EcoBoost engine features a lightweight compact design to deliver the same power as some mid-range V8s.

When it goes on sale late this year, the all-new Ford F-150 will continue the tradition of offering the broadest selection of trim levels in the full-size pickup segment. Five primary trims are available: XL, XLT, Lariat, Platinum and King Ranch.

Chrome appearance packages are available with XL, XLT, Lariat and King Ranch. Sport (monochromatic) appearance packages are available with XL, XLT and Lariat. - TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Jan 14, 2014
Words:480
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