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For the bird lovers.

Buy The Pound, Inc. says shoppers can create custom blends of birdseed right in the store with its Seed Sanctuary, an automated merchandising unit.

The 80- by 36- by 70.5-inch machine holds up to 800 pounds of seed in eight individual storage compartments. Graphics on top explain each variety and the type of bird it attracts. Using a touchpad, consumers can select the percentage of seeds, such as thistle and cracked corn, they want, and the mix is priced according to the percentage and the price per pound of each variety. The unit can keep track of purchases so shoppers can refill their custom blends.

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"If a supermarket does birdseed, this decreases their aisle space significantly," says Ken Sears, partner in Avon, Mass.-based Buy The Pound. "They have 800 pounds of birdseed in an infinite number of blends and sizes. All of those individual bags go away to just this space."

The machine alerts store personnel when it is running low on supplies. Seeds are kept refrigerated to prevent pest infestation. Buy The Pound places the units and uses a revenue-sharing system. "Only if something is sold through that machine do we get paid," says Greg Mazur, president.

For more information, visit www.buythepoundinc.com or call (800) 675-1612.
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Title Annotation:nonfoods NEWS
Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Feb 1, 2007
Words:213
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