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For Rent Magazine launches new LEADS [TM] management tracking system.

For Rent Magazine has Developed the LEADS [TM] Management System, an enhanced derivative of their previously marketed product, C.A.T.S. (Current Audio Traffic System), adding a new dimension to the industry's tracking ability.

When For Rent Magazine teamed up with Who's Calling [R] in spring 2003, it empowered communities to learn more about their prospective residents. Appearing in each For Rent Magazine ad, is a toll-free Who's Calling tracking phone number specific to each community. Along with the newest tracking capabilities, For Rent [R] offers a custom designed ad in the magazine, which is distributed strategically in that geographic area.

A key advantage of the LEADS Management System is that data is available in real-time and that information can be exported into ah array of reports that can be generated momentarily.

The information gathered allows For Rent to learn how to market communities effectively. The system exposes wasteful expenses allowing managers to maximize their return on investment. The system is designed to create more sales closed with more qualified leads and cutting edge follow-up tools.

For information on the LEADS Management System, contact Terry Slattery, Vice President of Marketing at For Rent Magazine, 757/640-7469 or terry.slattery@forrent.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:What's New
Publication:Units
Date:Apr 1, 2004
Words:202
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