Printer Friendly

Football campaign hits hard for Bud.

This September through December, the Budweiser family of brands will combine their position as National Football League sponsor with a variety of point-of-sale materials and merchandise to make on- and off-premise accounts virtual "NFL Headquarters," Anheuser-Busch, Inc., officials reported.

As sponsors of the NFL and ABC's Monday Night Football, the Bud brands will spend approximately $25 million in network, cable television, local sports, radio and print media advertisements for the campaign.

NFL-identified p-o-s includes "Watch the Games Here" banners, rollout football fields, bottle standups, and Monday Night Football schedule table tents.

"Football fans everywhere recognize the Budweiser brands as major sponsors of their favorite team," stated Tom Sharbaugh, Budweiser brands vice president. "With the complete line-up of p-o-s materials we've assembled, retailers can customize their accounts for the favorite NFL team in their market and score big profits throughout the season."
COPYRIGHT 1992 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:advertising campaign for Budweiser beer
Publication:Modern Brewery Age
Date:Aug 31, 1992
Words:141
Previous Article:Stroh huddles up with Golden Gophers.
Next Article:Busch beer buyers will be wearing denim.
Topics:


Related Articles
Bud Bowl 3 was successful promo for Anheuser-Busch.
New Budweiser ads feature "real people." (Budweiser's television advertising)
Ireland's support keys Bud promotion.
World League signs Bud to sponsorship.
New Bud campaign recalls old TV ads.
Beer ads receive ad industry recognition.
Ad Age critic pans new Budweiser spots.
Busch IV is "Advertiser of the Year" at Cannes.
Miller and A-B continue to trade ad blows.
Regulators reject A-B complaints about Miller.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters