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Football: FOOTBALL SET TO PAY PRICE.

FOOTBALL is bracing itself for more player cuts, staff redundancies and heavy losses as the effects of the boom-and-bust bubble of the 90s continue to bite.

Reality is kicking in for a vast majority of clubs who are paying dearly for their over-ambition in the good years.

Relegation-haunted Sunderland yesterday became the latest in a series of clubs to announce gloomy figures with an interim pounds 4.8million loss in the six months to January and a warning there'll inevitably be worse to come when the final operating losses are announced. That Sunderland, traditionally careful with their money, have hit such hard times does not augur well for the rest of the game.
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Title Annotation:Sport
Publication:Daily Post (Liverpool, England)
Date:Apr 10, 2003
Words:113
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