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Food heroes celebrated at county awards ceremony; PEMBROKE POUSSIN AMONG THE WINNERS.


A SELECTION of the most innovative and original food and drink in Pembrokeshire was celebrated at an awards ceremony held at the Pembrokeshire County Show.

The Pembrokeshire Produce Mark Awards were presented at the show to recognise county businesses that excel in providing or sourcing local food and drink.

There were joint winners for the Best New Pembrokeshire Product of the Year - Capestone Poultry Farm at Walwyn's Castle and the Merlins Bridge-based sweets company, Just Fudge and A Little Bit of Candy.

Capestone is a small family business run by Justin Scale - the fifth generation of the Scale family farming at Capestone.

Their prize was for their Pembrokeshire Poussin which was launched at this year's County Show.

"The Pembrokeshire Poussin is unique," explained Mr Scale.

"It is the only British-produced poussin and each one is suitable for individual portions.

"They are ideal for easy cooking."

As well as supplying Harrods, Selfridges and the Haverfordwest store of Marks & Spencer, the Pembrokeshire Poussin is now available to the public through the online co-operative, Pembrokeshire Produce Direct.

Mr Scale employs 65 full-time staff at Capestone which helps him cope with the orders.

Every week they supply M&S with over 8,000 organic chickens and up to 60,000 turkeys at Christmas. And they currently have weekly orders for 4,500 poussins.

"We are a fully integrated company" he said, "growing, producing and processing all poultry on site."

Just Fudge and A Little Bit of Candy is a new company started by 19-year-old Candy Evans at the beginning of the year.

Working out of Freeman's View in Merlins Bridge with her partner, Adam Williams, Miss Evans makes a wide range of home-made old fashioned sweets and fudge using locally-sourced ingredients such as butter, milk and eggs.

"My mum is in the food business making home-made jams and preserves and I have been helping her for as long as can remember," said Miss Evans, a former pupil of Sir Thomas Picton School in Haverfordwest. "Having grown up attending farmers' markets, I have a real passion for cooking and local produce and I've always wanted to run my own business."

There were joint winners too for Best Use of Pembrokeshire Produce. They were Crundale House bed and breakfast establishment and The Moorings restaurant in Dale.

Crundale House proprietor, Veronica Woosnam, is passionate about what she serves at breakfast in her five-star graded accommodation - Pembrokeshire-sourced produce to offer an authentic county experience for her guests. A typical breakfast can include Coedcanlas Pembrokeshire honey, sausages and thick back bacon from Bethesda Home Farm near Narberth and mature Cerwyn cheese from Pant Mawr Farmhouse near Rosebush. Sailors with healthy appetites, along with the general public, are well catered for at The Moorings bar, restaurant and deli at Dale Yacht Club.

Award-winning chef Adam Birch and restaurant manager Cerianne Jones opened for business in April and were keen to reflect the produce of Pembrokeshire and the Dale peninsula in particular.

Along with a regularly changing tapas menu, Adam has been busy showcasing Welsh Black beef, Pembrokeshire rare-breed pork and new season Welsh lamb.

The seafood is caught daily from the local waters while vegetables are grown and picked on nearby farms. Sailing club members play their part by dropping in Pembrokeshire potatoes and locally-grown vegetables and herbs.

The winner of the Pembrokeshire Choice Award was Fred Hughes and Sons Butchers in Dew Street, Haverfordwest.

Given for the fifth time, the award allows customers to vote for any food or drink they like as long as it is produced or grown in Pembrokeshire.

The award was given to the popular family butchers for their home-produced sausages.

Fred Hughes has run the butchers shop at Dew Street for nearly 50 years - starting on June 1 1965 at the age of 21.


* From left are Adam Williams and Candy Evans of Just Fudge and A Little Bit of Candy, Adam Birch and Cerianne Jones of The Moorings, Councillor Arwyn Williams, Fred Hughes of Fred Hughes and Sons Butchers, Mark Grant, Tesco's senior buying manager for Wales, Justin Scale of Capestone Poultry Farm and Veronica Woosnam of Crundale House Bed and Breakfast
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Title Annotation:Features
Publication:Western Mail (Cardiff, Wales)
Article Type:Awards list
Geographic Code:4EUUK
Date:Aug 21, 2012
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