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Focus on durability and functionality.

Summary: Meeting the needs of travellers, with a focus on functionality, design and durability across various styles and brands

Samsonite has a rich design heritage catering to the travel needs of the business professionals and premium leisure travellers for over 100 years. The brand is a world leader in the luggage category with an extensive range of superior luggage, business cases, leather goods, laptop holders and travel accessories. Its outlets offer the latest variety of collections which are high in quality, durability and functionality catering to the need of the on-the-go working professionals, elite leisure and business travellers.

The brand Samsonite is renowned for the unique product features which are inherent in its product range to meet the evolving requirements of the market. The designs are known to be affluent and elitist while still being extremely functional and durable. The brand uses the best of ever changing technologies to offer the best and most innovative premium products in the travel products category.

Samsonite is recognised as a global brand in the travel category for its constant focus on providing novel product features on all its products. Using new technologies and innovations in research, the product range is constantly updated to provide existing and new consumers with incredible options to choose from. Providing advanced quality, high durability, stylish line of offerings helps Samsonite retain the pole position in the industry catering to different market segments across the world.

Here in the United Arab Emirates, Samsonite has an extensive presence through 14 showroom locations at major malls across Dubai, Abu Dhabi, Al Ain and Sharjah.

In recent years, the brand has unveiled the new retail concept with the launch of American Tourister stores in Dubai at Mirdif City Centre and in Sharjah at Sharjah City Centre. The brand is all about travelling light and in style with the product collections catering to travellers who are quirky, fashionable and fun loving. The brand mantra is to be inspired and #takeontheworld which is reflected in its exclusive collections with a high focus on durability and functionality while also being cost effective.

Another retail concept of the brand is 'House of Samsonite' at Mercato Mall which showcase top luggage brands like Samsonite, American Tourister, Samsonite Black Label, and High Sierra under one roof. The store's travel, business and lifestyle products provide solutions for all types of travellers, with a focus on functionality, design and durability across the various styles and brands.

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Geographic Code:7UNIT
Date:Nov 27, 2018
Words:421
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