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Focus on brands and customer service has seen men's fashion store thrive; IN THE COMPANY OF... Tim Williams has run Bon in Prestatyn for 44 years.

Byline: OWEN HUGHES Business Correspondent owen.hughes@dailypost.co.uk

A FASHION lover who set up his own independent menswear shop more than 40 years ago is still going strong and now has relocated to a bigger site.

Tim Williams set up Bon on Prestatyn High Street back in the 1970s supported by his family and friends.

It was an immediate success and despite numerous challenges over the years has remained a favourite with fashion conscious shoppers.

Now the store will relocate for the first time in its history - moving up the road to a larger unit.

Talking about the move last week, Tim said: "Even after 44 years there were still a few people who walk in and say 'we didn't know you were here!' The new shop gives us a double fronted shop window so hopefully that won't happen in the future."

Despite not everyone knowing they were at on the high street, it has been four decades of success for the shop.

Tim, who was in his mid-twenties when he started up, said: "I opened with support from family and friends, I took over a menswear store that had been on the same site and created Bon.

THE CV FULL NAME Tim Williams, 69 "It was a success from the start, the key has been bringing in brands to the town and we have had exclusivity on many of these locally.

CAREER Worked in fashion retail for a national brand and then an independent store before starting up Bon in Prestatyn.

"These have been brands that people are happy to pay a bit more for but they know they are getting something different from the national retailers."

Tim came from a background in fashion, having worked at a national brand and then an independent clothing store.

Since opening he has seen major changes in the town, including the opening of the retail park in 2013.

Tim said: "There were some people concerned about the retail park coming but I always thought it would be good for the town.

"It has helped us since opening, it has brought more people to the town.

"There is Next, New Look and River Island there but we are still the only shop with the big brands, like Lacoste and Paul & Shark.

"So when visitors come to the town they find all these stores that sell the same as on their own high streets so if they want something different they come to independent stores like ours.

"The retail park is joined to the high street so it has meant rather than taking people away, like has happened in many other towns, it has brought people in. There is also a lot of free parking in the town and I think most people now agree the retail park has been good for the town.

"The traders association has also done a lot of good work to promote the town.

"It is a very different place to when I first started but while others have come and gone, we have lasted."

He said the other key to their longevity was customer service.

He added: "We also know our customers, we know the brands they like so we can let them know when something new comes in.

Around 80% of our customers are regulars.

"We get a real mix of ages coming in, from 16 to 65 and some customers travel as far as Anglesey to shop here.

"We have a website to complement the shop.

"People can order on the site or sometimes they see something on there and then come in to try it on."

| Are you a company owner, manager director in North Would you like little time in the BUSINESS Post? Contact Twitter: DPBUSINESSWALEs " The store made its move up the road on January 2.Tim said: "This gives us a bit more space.

"The size of the storeroom is double that in the old shop and the actual shop floor space is around a third bigger and we have a large window space so everyone should know we are here.

"We have known about the move for three months so we have been telling customers.

or Wales? to spend a company of us via "We have made a good start at the new site and had a busy first week." Tim is now 69 years old and has spent more than 50 years in fashion, but there are no plans to retire. He said: "I still love it, fashion is always changing and it is a great industry to be part of."

sometimes are | Are you a company owner, manager or director in North Wales? Would you like to spend a little time in the company of

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Publication:Daily Post (Conwy, Wales)
Date:Jan 10, 2018
Words:795
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