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Fluid's game for Monster Hunter.

Creative agency Fluid has been appointed to deliver the creative campaign for the launch of the video game Monster Hunter: Freedom Unite in the PAL territories.

The game series is already huge in Japan and gaming giants Capcom are hoping to emulate this success in the UK.

Fluid has 15 years in experience in the industry and will deliver the fully integrated marketing campaign which includes advertising, pack art, press kits, web and directing and scripting Internet virals.

Fluid creative director James Glover said: "We have a long-standing relationship with Capcom and are aware that this is an important venture for them, therefore the fact that they chose Fluid is obviously very flattering."
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Publication:The Birmingham Post (England)
Date:Jul 20, 2009
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