Flipkart launches Flyte: an online mp3 store.
So, all the champions of anti- piracy and illegal downloads can rejoice now as it is DRM (Digital Rights Management) free music. That means, you are free to use the sound tracks as many times as you want, on whatever device you wish without any time limit and play restrictions.
The songs are available in multi-device playback mode in various bit rates including 64kbps, 128kbps, 320kbps. The starting range is Rs 6 for a song but the latest songs are available for Rs 15, which can be a tad bit too much for users. Music purchases can be downloaded four times, that is including the first purchase.
Take your pick through various genres like OSTs, world music, regional, devotional and spiritual and much more. Like the parent site, even Flyte has an option for a cart, which shows your purchases.
The best part about the Flyte is the Flyte Download Manager [Nuggets from this page] , which lets manage your multiple downloads. Once, it is installed on your machine, you can download the encrypted files using the manager. Also, lets you download many tracks in one go.
Labels available: Sony Music India, Universal, Sony Music International, Ishq Records, T-Series, Tips Industries Litd, Times Music, Air Music, Big Eye Music, Saregama, Universal Music India Pvt Ltd and many more. Kosmik Global, Aditya Music, Symphony and Sruthilaya were under the regional banner.
In 2010, Flipkart acquired a digital content distribution company called Mime360 which was streaming music for sites like Gaana.com, Mymusic and iMasti.
The music store offers tracks from mostly all the genres but we feel that it is under served when it comes to popular international tracks and labels. Though, with time, the collection will surely grow. Infact, we think they need to add a lot more. Before buying, one can hear a 30 minute preview of the song. If you like it, all one has to do is add to cart or to the wishlist. One can buy it against the prepaid online wallet or make payment immediately.
Users can rate the tracks and write reviews. Helps, especially for new albums while buying. Another good thing are the ID3 tags in the songs which give the basic information like Album, artist and singer. We wish it had lyrics too!
Once purchase is done, it will be added to the music library from where you can download the song. Music library gives information about the song and lets you choose the bitrate through a drop down menu. It also shows how many times the song has been downloaded. One thing we didn't like is the awry search feature. It is sort of too messed up. For instance, we tried searching for U2 and it gave all the results containing U, You and 2! This is not done I guess. The download manager is good for downloading multiple tracks...a plus for unstable internet connection.
We need more tracks but that might some time...they are still building the collection. Over all experience is satisfactory. Little bit of a fix here and there will make it more efficient.
Now, what most of the people are complaining about is the limit on number of downloads per song, i.e. four times. They argue that now that is DRM free, legal and paid for, why not unlimited downloads? What do you have to say about it? Share with us in comments.
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