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Flint Ink launches Precisia, LLC for RFID, other printed electronics technology.

Flint Ink (www.flintink.com) has launched a separate business unit, Precisia, LLC, in conjunction with its multimillion-dollar commitment to be the leading provider of conductive and advanced printing inks, and printed electronics technology and processes. The new subsidiary will be responsible for building the company's radio frequency identification (RFID) business, in addition to other printed electronics applications, including "smart" packaging, printed electronics, lighting and displays.

Flint Ink president Dave Frescoln noted that the widespread interest in printed electronics applications has reinforced the company's business strategy in launching Precisia, LLC.

"The fact that Precisia has substantial dedicated resources, both financial and intellectual, and the potential to leverage Flint Ink's existing relationships, positions the company at the forefront of providing leading-edge products and services to this emerging market," Mr. Frescoln said.

Conductive inks, which contain particles of conductive silver and/or carbon, can serve as channels for the wireless flow of electronic signals. The most well-known application for conductive inks is in antennas for RFID, a next-generation coding technology. Conductive inks are also used in "smart" labeling and packaging applications.

The name "Precisia" was derived by combining "precious metals," which are used to manufacture conductive inks, and "precision," which refers to the highly-detailed and fine-line printing used in RFID and other electronics applications.

Earlier this year, Flint Ink announced a multi-million dollar commitment to support its initiatives in the printed electronics segment, including staff expansion and development of a state-of-the-art printed electronics resource center.

Flint Ink has named Precisia's leadership team, formed numerous strategic alliances with businesses and organizations whose products and services complement or enhance Precisia's offerings and entered the final stage of work in completing the new Precisia Printed Electronics Resource Center.

At Precisia's helm is president Jim Rohrkemper, who was previously vice president, emerging business segments at Flint Ink. Precisia's management team includes Dan Lawrence, director of technology and commercialization, and Bob Thompson, director of the Precisia Resource Center. Mark Raymond, Jason Brewer, Tom Judge (Europe) and Rychee Parmann serve in sales and business development positions; and Matthew Newman and Sayantan Bose in technical applications roles. The team will be supported by staff at Flint Ink's Research Center, including Cathy Ehehalt, Michael Fein, Dan Tonchev and technical director Jim Rogers.

"The demand for RFID, intelligent packaging and other printed electronics applications has been intense since the announcement earlier this year of our decision to invest in conductive and advanced materials and markets," said Mr. Rohrkemper. "Since then, we have started construction on our new facility, added management and staff and solidified several joint development and partnering initiatives. We have a number of conductive products available today, and are looking forward to prototyping, researching and working with our customers on specific projects at our new Precisia Resource Center."

The Resource Center will be located within 10 miles of Flint Ink's world headquarters in Ann Arbor, MI and is expected to open for business in the fourth quarter of 2003. It will house laboratories, a state-of-the-art pressroom and other advanced technology. This centralization of assets will allow Precisia to rapidly assess and understand specific customer requirements, select appropriate ink technology and develop application-specific solutions.

Flint Ink and Precisia have formed strategic business alliances with numerous companies and organizations whose products and services complement or enhance printed electronics applications. Precisia's business partners include R.T. Circuits (Scotland), Massachusetts Institute of Technology (Boston, MA), MIT's Auto-ID Center (Boston, MA), University of Michigan (Ann Arbor, MI) and Advanced Conductive Materials (California).
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Title Annotation:fresh INK
Publication:Ink World
Date:Oct 1, 2003
Words:578
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