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Flexcar Named 'Top Brand With a Conscience'.

Seattle, WA-based car-sharing company Flexcar recently announced it has been chosen by the Medinge Group, an international think-tank on business and branding, as one of eight "Top Brands With a Conscience" in its second annual report.

According to Flexcar, the international collective of brand practitioners meets annually in Stockholm, Sweden and collaborates on the list, judging nominees on principles of humanity and ethics.

Flexcar noted that the Brands With a Conscience list is evaluated on such criteria as evidence of the human implications of the brand and considering the question of whether the brand takes risks in line with its beliefs. Flexcar said evaluations are based on reputation, self-representation, history, direct experience, contacts with individuals within the organizations, media and analysis, and an assessment of the expressed values of sustainability.

Contact: Flexcar, website

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Title Annotation:Flexcar Inc
Publication:Mobile Emissions Today
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 11, 2005
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