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Fitness has Evolved: Revolutionizes Fitness With New Online Technology.

Health & Fitness Editors

ARLINGTON, Va.--(BW HealthWire)--Feb. 29, 2000

The "fitness capital of cyberspace" became an even better place today, as unveiled new technology designed to put the knowledge of top fitness professionals in the hands of the masses.

In addition to developing a sleeker, handier interface, improved its already powerful fitness application, which provides members with free, customized, day-by-day workout plans.

"We've always believed that you shouldn't have to be rich and famous to access the information you need to look and feel your best," said's Co-founder and President Jim Mrowka. "Using's technology, anyone with a computer and Internet access can get a total fitness plan - including workouts, nutrition plans, and a variety of informative articles - totally customized for their needs. We give our members everything they need to reach their goals."

With its added features, has bigger muscles and increased flexibility, giving members a wider range of exercises and cardiovascular programs from which to choose and the chance to edit workouts in more detail. The new, proprietary exercise application, named eXalt by's software developers, also keeps track of key fitness factors like waist size and body fat percentage, updating users' workouts and personal home pages as they progress.

"eXalt represents the collective knowledge and expertise of some of the country's top exercise specialists and professional athletes," said Co-founder and CEO Tom Christ. "It would be a daunting task to find another organization with the same kind of robust, thought-out system for delivering useful fitness advice. I'm confident will emerge as the source for this kind of information."

In the coming months, nuTraQ, a personalized nutrition program, will become the yin to eXalt's yang, developing complementary diet plans appropriate to each member's exercise regimen.

Members will also have the ability to build their own communities of co-workers, teammates, or family members, and track the group's aggregate progress in comparison to their own. At the same time, users will be able to measure themselves against their sports and entertainment heroes, as eXalt will incorporate the exclusive workouts posted by the site's GA Superstars into member's programs. The application will adjust these celebrity workouts to match each member's fitness level, so one can follow the same plan that developed Jeff Bagwell's home run slamming forearms or Brad Johnson's touchdown tossing triceps at one's own pace.

The GA Superstars, including Bagwell and Johnson as well as the New England Patriots' Lawyer Milloy, New York Ranger Brian Leetch, American League MVP Ivan Rodriguez, U.S. Women's Soccer Team hero Kristine Lilly, Heisman Trophy winner Ron Dayne, and others, are also featured in the site's exclusive editorial content.

About was founded in March 1999, by Harvard alumni Tom Christ and Jim Mrowka, in order to provide a wealth of high-quality, free personalized fitness and nutrition advice, in a manner that both beginners and dedicated fitness enthusiasts would find easy to understand and use. eXalt, the site's virtual trainer, develops a personalized, day-by-day exercise plan for members. In February 2000, eXalt will become even more flexible and powerful, as rolls out the application's second version, along with a full, dynamic nutrition application. Workout routines and sports tips will continue to be available from professional athlete members like Jeff Bagwell, Ivan Rodriguez, Brad Johnson, Kristine Lilly, Brian Leetch, and other celebrities.
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Publication:Business Wire
Date:Feb 29, 2000
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