First Stand Alone Video Advertising Network to Deliver Social Media Results Debuts on TwitVid.
SAN FRANCISCO -- TwitVid, the leading social video platform, today announced SocialAds, the first and only stand-alone video advertising network to deliver quantifiable social media results, including Twitter followers and retweets. SocialAds is uniquely designed to help advertisers increase sales by strengthening their social media presence, offering a direct way to gain more targeted followers and retweets, and ultimately to help them generate income based on social network activity. SocialAds will debut on www.twitvid.com and be available to other video publishers, as well.
SocialAds offers customizable advertising campaigns tied to specific social media objectives. Through SocialAds' self-service advertising network, advertisers create customized campaigns, with specific audience targeting, to promote their desired social media channels. Depending on the specific objective of the campaign (e.g., to gain more Twitter followers or retweets), advertisers are prompted to select their desired combination of SocialAds' retweet-to-watch or follow-to-watch functionalities.
* Retweet to watch: Viewers will be prompted to retweet a message before watching a desired video
* Follow to watch: Viewers will be prompted to follow an advertiser's Twitter before watching a desired video
SocialAds, while designed to drive social media results, is fundamentally based upon the principle of giving the end-users choice. SocialAds gives users the option to opt out. Viewers will never be forced to retweet or follow a brand, SocialAds, therefore, provides value to both the advertiser and the end-user. Viewers will be introduced to brands that may match their interests and advertisers only gain engagement from end-users interested in their brand and its message. SocialAds ensures the network is never spammed by creating a transparent, interactive video advertising network.
During a private beta test of SocialAds, participating brands received more that 400 new followers in less than an hour. Two percent of those viewers who were shown the advertisement followed a brand. This is an extremely favorable result given the fact that most advertising networks and marketing promotions are viewed as highly successful if they deliver 1-2 percent returns.
"Traditional means of monetizing video has heavily relied on pre-roll ads, which work great for premium content but can be quite suffocating for an end-user who may only be trying to watch a short video," said Mo Al Adham, co-founder of TwitVid. "SocialAds offers an alternative advertising solution, which provides measurable value to both advertisers and viewers. Through SocialAds' proprietary technology media viewers are exposed to social media accounts targeted to be of high interest to them. In turn, advertisers are exposed to and gain engaged customers whom, once acquired, can be communicated with as a trusted brand."
SocialAds' prices are based on a price-per-action model. Advertisers will pay a set, agreed upon amount per follow or retweet. Advertisers will not be charged for impressions that do not result in an action. Bidding will begin at one dollar per follower and seventy-five cents per retweet, with higher bids receiving better placement on the advertising units. For example, advertisers will be able to place bids on popular content producers and videos from the celebrities, musical artists, and professional athletes that have chosen TwitVid as their preferred video tweeting service, including: Britney Spears, Justin Bieber, Maroon 5, The Jonas Brothers, The Used, Dane Cook, Coldplay, Nine Inch Nails, Ciara, Stephen Fry, Mary J Blige, The Los Angeles Lakers, the NBA and the PGA. Brands will also be able to set guidelines on which content their advertisements are placed. All brands will be able to ensure that their advertisements are not associated with content that may be objectionable to the brand.
The company also announced that in the coming future, SocialAds will feature proprietary relevance technology that will allow advertisers to better match their advertisements with highly relevant video content, as well as target geographic locations and specific languages. For example, videos tagged with key words such as "travel" may be matched with advertisements designed by hotels or airlines. These new features will ensure that advertisers reach the most relevant audiences on Twitter.
Advertisers and video publishers can access SocialAds today at www.getsocialads.com.
TwitVid.com is produced by EatLime, Inc., a technology company uniquely capable of helping consumers take advantage of the convergence of social communications, mobile smart phones and video. The company was founded in 2008 by Waterloo University students Mo Al Adham and Adil Lalani in their dorm room. They wanted to share videos with friends, but were frustrated because other websites and services couldn't upload fast enough and weren't developed to ensure the highest quality experience for online social interaction. They envisioned a peer-to-peer model for fast and easy video sharing. As a result, they developed the Instant Media Engine which is the only server-based software to allow high quality media files to be viewed by recipients as soon as the uploading process begins. TwitVid.com delivers the fastest, highest quality video to be viewed on either a mobile device or any computer platform. TwitVid can be found at www.twitvid.com and @twitvid.